#Japan #Tokyo #Ramen #Yoshinoya #Bariuma

Yoshinoya Partners with Bariuma for Winter Delights

In a groundbreaking collaboration, Yoshinoya Holdings, headquartered in Chuo, Tokyo, has teamed up with With Link, a renowned ramen brand from Hiroshima, to create a seasonal winter menu that offers unique culinary experiences. This partnership marks Yoshinoya’s first venture into ramen, as the company seeks to expand its reach within the ramen industry, aligning with their growth strategy.

Starting today, Yoshinoya’s official online store features a new product called "Bariuma Super Tonkotsu Soy Sauce Hot Pot Soup," priced at ¥999 for two packets. This delightful soup allows fans of Bariuma's flagship dish, the "Super Tonkotsu Chicken Bone Soy Sauce Ramen," to enjoy its rich flavor from the comfort of their own homes. For over two decades, this ramen has garnered immense popularity for its creamy and deeply flavorful broth, expertly crafted by simmering pork bones and chicken bones to perfection.

The collaboration doesn’t stop there. Beginning October 17, Yoshinoya stores will also begin offering the "Bariuma Tonkotsu Soy Sauce Beef Hot Pot Set," available for ¥818. This dish promises to deliver a satisfying meal with generous portions of beef, vegetables, and unique garlic sauces that appeal to ramen lovers everywhere.

Bariuma, which has expanded from its home in Hiroshima to multiple cities in Japan and internationally, now operates 48 locations. This includes 24 restaurants in Japan and 24 overseas. The brand has made significant strides in reaching customers in regions across Asia, and even opened its first European location in Edinburgh, Scotland, in October 2024. This strategic collaboration aims to enhance both Yoshinoya’s and Bariuma’s brand values while offering new everyday meal solutions.

The flavorful broth of the new hot pot soup captures the essence of the original ramen dish, promising a rich combination of pork flavor and a carefully selected soy sauce that melts in the mouth. Additionally, for those who crave the ramen experience to the fullest, they can add hot ramen noodles to the broth for an authentic finishing touch, making it feel as if they were enjoying the dish directly at a Bariuma restaurant.

Upcoming Promotions and Products

Yoshinoya’s online store is also reintroducing the year’s highly successful "Senki Curry Hot Pot Soup," previously sold last winter. To celebrate the launch of these new products, from now until October 20, customers who purchase either the "Bariuma Tonkotsu Soy Sauce Hot Pot Soup" or the "Senki Curry Hot Pot Soup" will have the chance to win a set of five exquisite Hasami ceramics that pair beautifully with the soup, through a promotional campaign.

Moreover, starting October 17, patrons can enjoy the popular "Beef Sukiyaki Hot Pot Set" across Yoshinoya branches, featuring tender beef and various fresh vegetables for ¥818. Simultaneously, the "Bariuma Tonkotsu Soy Sauce Beef Hot Pot Set" will also be available for similar pricing, allowing customers to explore a range of tastes.

This partnership not only diversifies Yoshinoya's offerings but also showcases the strengths of both companies in presenting flavorful, quality meals to their consumers. With careful attention to quality and service, the merged expertise promises an enriched dining experience for ramen lovers and Yoshinoya patrons alike. Yoshinoya's dedication to excellence and innovation continues to set them apart in Japan’s food industry, as they aim to bring the taste of Hiroshima's Bariuma to diners across the globe.

A Legacy of Taste

Founded in 1992, With Link has built a reputation on the principle of "one bowl, one heart," emphasizing the importance of great taste and outstanding customer service. Bariuma's commitment to quality and hospitality solidifies its standing in the ramen market, where each bowl is crafted with passion and expertise, ensuring customers feel satisfied and valued.
As the collaboration unfolds, both Yoshinoya and Bariuma are poised for continued success, sharing a commitment to quality that promises to delight customers across Japan and beyond.