The Booming Pet Economy: Yiwugo's One-Stop Access to Over 30,000 Products for Pet Lovers

The pet industry is witnessing unprecedented growth, and at the forefront of this movement is Yiwugo.com, the official platform for the Yiwu Commodity Market, the world's largest wholesale market. In 2025, the demand for pet products has surged, reflecting a broader trend that has been gaining momentum for several years. Data indicates that the popularity of searching for “pet supplies” on Yiwugo has soared, consistently showing up among the top 50 keywords in searches. So what is driving this boom?

Since the market's opening in 2025, one notable segment has been the pet supplies zone located within Block 5 of the Yiwu International Trade Market. Spanning an impressive 8,000 square meters, this area accounts for annual sales exceeding 2 billion RMB, with over 80% of its products shipped to international markets across Europe, the Americas, Africa, and Southeast Asia. In a remarkable feat, the region represents approximately 10% of China's total exports in pet supplies.

In an article published on June 6, 2025, the Yiwu Index highlighted that sales within Yiwu's pet supplies sector reached an astounding 3 billion RMB in 2024, which equates to around 15% of the country’s overall pet supplies export figures. With a vast selection of more than 30,000 distinct items available, Yiwu is rapidly establishing itself as China's premier specialized market for pet products. The inventory includes an extensive range of essentials from food, apparel, and accessories to housing and travel necessities.

To gain deeper insights into this industry growth, we turned to industry expert Mr. Wang Sheng. He manages Zhejiang Fengpei Pet Articles Firm and is also the Secretary-General of the Yiwu China Small Commodities City Pet (Aquatic) Supplies Industry Association. Since entering the pet market in 2008 with a focus on creating a one-stop shop for pet supplies, Mr. Wang has expertly navigated the industry's evolution. Today, his company stands as a testament to quality and variety, offering nearly 30,000 product items.

What sets Fengpei apart is its vertical integration model, which merges manufacturing with trading. This unique approach allows them to set higher standards in product design and quality than many competitors. Recognizing a market gap in 2016 for superior pet harnesses, Wang was proactive in developing original designs using the best materials, significantly boosting the durability and longevity of their products.

With the successful launch of their enhanced harness line, Fengpei quickly captured the attention of consumers in China and abroad. In peak years, they reported sales exceeding a million units of these harnesses, solidifying their status as a reputable player in the pet supplies industry. Beyond innovation, Wang has emphasized the importance of robust management practices at every level of the production and sales processes, aiding in the rapid growth of the company and allowing them to supply multiple renowned brands globally.

Mr. Wang proudly reflects on the transformative journey of many small businesses that started as mom-and-pop stores but have now evolved into larger branded entities employing thousands. He credits the Yiwugo platform for helping facilitate these expansions by connecting them with high-quality clients both domestically and internationally.

A particularly significant moment for Wang came a few years ago when a major overseas supermarket chain reached out through Yiwugo for product samples. After an extensive supplier evaluation, Fengpei earned a lucrative contract, showcasing Yiwu's logistics and material advantages alongside their competitive pricing and premium product quality. This partnership remains strong, with some orders exceeding 1 million RMB during peak seasons.

As a witness to the rapid development of the Yiwu pet supplies market, Wang expresses immense gratitude for the support provided by both the Yiwu market and Yiwugo. He firmly believes that as additional players continue to enrich this market, the pet supply sector in Yiwu will flourish with even more vitality and innovation.

In summary, Yiwugo is not just facilitating retail; it is paving the way for the future of pet supplies, supporting a vibrant ecosystem that promises continued expansion in the coming years.