PONEY Point Exchange Now Available for V Points Starting November 20, 2025

PONEY Points Now Exchangeable for V Points

Starting from November 20, 2025, a significant update is coming to the popular point site, PONEY. Operated by Marketplace Co., Ltd., along with CCCMK Holdings and Sumitomo Mitsui Card Company, users will be able to exchange their accumulated PONEY points for V Points. This move aims to enhance user convenience and provide even more options for redeeming points.

A Brief Overview of PONEY

PONEY has been around since 2006 and boasts a rich history of 19 years in the marketplace. The site has successfully attracted over one million members who earn PONEY points through various activities such as online shopping, gaming, and downloading applications. Users can redeem their points for cash, gift cards, or e-money, making it a versatile platform for point accumulation and redemption. The flexibility in choosing from over 20 different reward options has made PONEY appealing to both new and experienced users alike.

Exciting Changes Ahead

With the new exchange feature, users can convert their PONEY points to V Points at a one-to-one ratio—meaning 1 PONEY point equals 1 V Point. This conversion opens up a world of possibilities: V Points can be used at approximately 160,000 participating stores across the nation and around 100 million Visa-affiliated shops worldwide. This is especially exciting for users looking to maximize their rewards and enjoy more flexibility in using their points.

Simplified Exchange Process

The process for exchanging points is straightforward. Users need a minimum of 500 PONEY points, which can be exchanged in increments of 50 points. After submitting a request, the V Points will be credited to the user's account within 2-3 days. For those eager to learn more about the specific services offered by V Points, detailed information can be found on the CCCMKHD special website and the Sumitomo Mitsui Card portal.

The Future of PONEY

Marketplace, CCCMKHD, and Sumitomo Mitsui Card are committed to continuously enhancing the PONEY experience through innovative features like the V Point exchange. This initiative promises to bring joy to a broader audience, allowing for an enriching engagement with the platform. With the capability to exchange points easily and the wide range of usage options that V Points provide, users can look forward to a revitalized experience in the world of point rewards.

About PONEY

PONEY, a trusted name in point collection for nearly two decades, allows users to kickstart their “Pōikatsu” (point-earning activities) journey. Users can accumulate points through various channels such as online shopping and gaming, where 1 PONEY point equals 1 yen. Redeeming these points can lead to a variety of rewards, including cash and e-money. Signing up is free, and the platform offers robust support for all users.

For more information, visit the PONEY service website or download the app here.