Introduction
In a significant advancement for automotive sales, Fourglobe Corporation has partnered with Kaizen Technology and Acriteria to enhance their integrated customer management service, Kepler. This innovative service now incorporates a new feature called "SMS Connect for LINE," which streamlines customer communication through both LINE notifications and SMS messaging. With the initial implementation in five Toyota dealerships, this initiative is poised to revolutionize customer engagement within the automotive sector.
Overview of Kepler's Customer Management System
Kepler stands out by utilizing cutting-edge technology to automatically identify and deploy customer information within automotive dealerships. By reading vehicle license plates, Kepler seamlessly integrates customer data management across 1,323 stores nationwide, including renowned brands such as Toyota, Lexus, Audi, and Volkswagen. The system connects reservation and LINE services, bringing together formerly isolated customer information, scheduling systems, and communication tools. This holistic approach empowers dealership staff to provide tailored services to individual customers, enhancing overall customer satisfaction.
An Innovative Integration of LINE and SMS
The newly introduced "SMS Connect for LINE" utilizes patented technology developed by Acriteria to facilitate efficient message distribution to customers. By identifying mobile phone numbers as a key identifier, the service ensures smooth communication through both LINE and SMS channels. Previously, dealerships had to manage LINE and SMS communications separately, making it cumbersome for staff to navigate varying customer preferences. With this new system, communication is seamless and expansive, targeting approximately 99 million LINE users and over 120 million mobile phone users across Japan.
Messages are delivered as LINE notifications regardless of whether the customer has added the dealership as a friend, while those not on LINE receive information via SMS. This dual approach maximizes customer convenience and significantly improves message reach rates.
Benefits for Dealerships
Implementing this new system grants various advantages to automobile dealerships:
Enhanced Operational Efficiency
Automotive businesses can drastically reduce staff workloads since LINE and SMS distribution can now be completed with a single request. Manual tasks such as sending promotional postcards or confirming appointment bookings over the phone can be automated. Consequently, staff can allocate more of their time to providing high-value customer service.
Improved Customer Experience
Customers are no longer limited by dealership opening hours. They can schedule appointments and make inquiries at their convenience. With over 90 different notification message templates available on LINE, essential information—such as appointment reminders and confirmations—will reach customers at the right time, ensuring a smooth client experience.
Robust Technology Backbone
Fourglobe has been recognized as a Technology Partner in the mini-application and communication sectors by LINE Yahoo, showcasing its expertise in LINE-related technologies. Additionally, Acriteria has been a pioneer in SMS distribution services since 2003, launching corporate SMS solutions in 2010. The company has an impressive track record with major corporations, ensuring high-quality, stable, and secure SMS services for extensive operations.
Future Prospects
The Kepler service has already been deployed in Toyota dealerships, but plans for expansion throughout the automotive industry are already underway. By combining license plate recognition technology with cutting-edge communication infrastructure, this integrated solution aims to fuel the digital transformation and enhance customer satisfaction in the automotive sector.
As the collaboration between the three companies strengthens, they aim to continue developing services that facilitate comprehensive customer data management and efficient communication, driving the digital transformation necessary for the entire industry.
Company Overview
- - Company Name: Fourglobe Corporation
- - CEO: Hiroaki Hatano
- - Headquarters: Crystal Tower, 2-14-5 Kamiosaki, Shinagawa-ku, Tokyo, Japan
- - Founded: October 2, 2006
- - Capital: ¥633.8 million
- - Business Activities: Advanced system development, Creative UX/UI design, Digital promotion and marketing, Project operation support
- - Website: Fourglobe
Inquiries
For more information, please contact: Fourglobe Corporation
(Contacts: Nomiya & Yanagida)
Contact Form:
Contact Us