#China #Beijing #POP MART #The Monsters #CRYBABY

POP MART's Trailblazing Journey to Global Influence

In a significant achievement, POP MART has made its debut on TIME's 2025 list of the World's Most Influential Companies. Recognized as the first Chinese art toy company to earn this honor, POP MART exemplifies a revolutionary spirit, aiming to ignite passion and spread joy through its unique offerings. The company, which has become a household name across various continents, is notable for its innovative approach to intellectual property (IP) and its outstanding business performance.

A Glimpse into the POP MART Phenomenon

Founded in Beijing, POP MART has developed a robust IP ecosystem that has redefined the global toy industry. With its unique combination of original designs and a surprise element integrated into its product experiences, it has captivated audiences worldwide. The company's motto to "light up passion and bring joy" resonates in its mission, leading to its latest accolade.

Being featured under the 'Disrupters' category, the editorial team at TIME stated that POP MART has sparked a worldwide trend, merging its original IP creations with an immersive retail experience. This acknowledgment solidifies the global impact of POP MART’s brand vision and highlights the innovative strategies that propel its success.

Record-Breaking Revenue and Expanding IP Portfolio

In 2024 alone, POP MART witnessed all four of its core IPs—THE MONSTERS, CRYBABY, MOLLY, and SKULLPANDA—generate over RMB 1 billion in revenue. Notably, the CRYBABY IP reached this remarkable milestone in just 18 months, signaling a groundbreaking shift in IP development.

As POP MART continuously evolves, its product lines have expanded, with plush toys enjoying an impressive growth rate of 1289%. The introduction of the POP BLOCK sets has also garnered significant attention, selling out immediately upon release. Currently, designer art toys represent a substantial 53.2% of the overall product mix, showcasing the growth of its IP-centered ecosystem.

Global Expansion: Aiming for the Stars

POP MART's global footprint continues to extend, with themed and flagship stores strategically opened in iconic locations such as MEGA BANGNA in Bangkok, Ba Na Hills in Vietnam, and even the Louvre in Paris. This landmark achievement marks the first time a Chinese designer toy brand has been featured in the famed art institution, underlining POP MART's role as a global ambassador for art toys.

Through these endeavors, POP MART is reshaping the narrative for designer toys, becoming a new medium for cultural expression and a recognizable emblem of pop culture. It strives to build a comprehensive and diverse commercial ecosystem rooted in its IP, working towards upgrading and sustainably growing its international business.

Commitment to the Future

As it moves forward, POP MART is dedicated to its mantra of "Go Higher, Go Further". The company aims to deliver an even wider array of product offerings and create extraordinary experiences that resonate with consumers globally. By focusing on quality and innovation, POP MART seeks to inspire joy and creativity among its audience while reshaping trends in the industry.

In summary, POP MART's journey to becoming one of the most influential companies in the world is a testament to its relentless pursuit of excellence and creativity. With its eye firmly on the future, the company continues to inspire, engage, and bring joy to consumers across the globe, making it a true leader in the art toy industry.