#Japan #Tokyo #Inbound Tourism #Spot Work #Reelu

Reelu Expands to Meet Growing Inbound Language Needs

Reelu, a Tokyo-based company, is enhancing its spot work service, "Reelu Baito," by introducing Spanish and Korean language support. This move comes in response to an increased demand for multilingual services as inbound tourism continues to flourish post-COVID-19. With around 36.87 million foreign tourists expected to visit Japan in 2024, a significant and growing number are coming from Korea. In fact, approximately 8.82 million visitors from Korea were observed in 2024, representing a year-on-year increase of 26.7%.

The latest statistics indicate a remarkable surge in tourists from Spanish-speaking countries as well. By May 2025, around 20,800 visitors from Spain alone are forecasted, while tourists from Latin America are expected to reach between 30,000 and 40,000 monthly, marking over a 60% increase from the previous year. As cultural experiences and regional tourism attract more interest from these regions, the importance of providing services in Spanish and Korean has become critical.

Video Profiling for Worker Registration

To ensure that prospective workers are well-equipped for the diverse needs of tourists, Reelu has implemented a video submission process during registration. Potential workers are required to record a one-minute video, responding to pre-set questions in a straightforward Q&A format. This method allows individuals who may be nervous about speaking on camera to participate confidently, as clear guidance is provided throughout the video-publishing process.

The submissions help assess a person's language proficiency, allowing Reelu to match workers with appropriate job opportunities. Feedback from partner businesses has been overwhelmingly positive, with many appreciating that they can gauge a worker's compatibility without the need for traditional interviews.

Future Plans for Language Support and Expansion

Currently, "Reelu Baito" operates across 13 regions in Japan, with plans to extend its services to more local cities. The company is committed to adapting its language offerings to reflect evolving needs, ensuring that they can effectively serve a diverse clientele.

Recognizing the increasing importance of tourism from Korea and Spanish-speaking countries, Reelu is also focused on developing customized staffing solutions tailored to businesses seeking to improve their on-ground operations. This personalized approach reinforces Reelu's mission of fostering effective tourism experiences through well-matched workforce alignment.

Comprehensive Language Support

As of July 2025, the languages supported by Reelu include:

• - English
• - Chinese
• - Korean
• - Spanish
• - Japanese

In terms of operational areas for tours, the company covers key regions such as:

• - Tokyo
• - Kanagawa
• - Chiba
• - Saitama
• - Aichi
• - Osaka
• - Kyoto
• - Hyogo
• - Nara
• - Hiroshima
• - Fukuoka
• - Sapporo
• - Naha

For airport meet-and-greet services, coverage is provided at major airports, including:

• - Haneda Airport
• - Narita Airport
• - Chubu Centrair International Airport
• - Kansai International Airport
• - Itami Airport
• - Kobe Airport
• - New Chitose Airport
• - Fukuoka Airport
• - Naha Airport

Why Choose Reelu for Inbound Staffing?

"Reelu Baito" specializes in connecting multilingual personnel with the tourism and hospitality sectors, having a broad range of service applications, from catering to tourists at events to providing assistance in hotels and airports. With staffing solutions available for as little as one hour, clients can ensure that their businesses remain agile and responsive.

The innovative video profiles offer clarity regarding language skills and customer service aptitude, thereby minimizing mismatches in job placements.

For Businesses Looking for Support: If you're considering staffing solutions for your company, Reelu provides tailored service combinations based on your operational needs. With a focus on productive collaboration, Reelu aims to help businesses create impactful work environments that directly contribute to enhanced visitor experiences.

Message from Kaori Ishimaru, CEO of Reelu
"At Reelu, our focus has been on matching labor with demand in the inbound tourism sector, primarily utilizing English and Chinese. We've found that many workers possess additional language skills, such as Spanish and Korean, and are eager for opportunities to leverage their capabilities. Additionally, we often hear from inbound business operators about their desire for staff who can communicate in their customers' first languages.

The recent expansion into the much-requested Spanish and Korean services illustrates our commitment to meeting these needs. As we continue to scale our language capabilities and operational footprint, we remain dedicated to supporting Japan's tourism industry through our platform of exceptional customer service workers. If your organization encounters challenges in sourcing inbound personnel, don't hesitate to reach out to us!"

Company Overview of Reelu

• - Name: Reelu, Inc.
• - CEO: Shuu Konno
• - Headquarters: 8th Floor, Aoyama Tower Place, 8-4-14 Akasaka, Minato-ku, Tokyo, Japan
• - Established: April 2022
• - Capital: 38,497,600 JPY (including capital reserves)
• - Business Domain: Spot work specializing in multilingual staffing through "Reelu Baito"
• - Website: Reelu Corporate