Dua Lipa Takes on New Role as Co-Founder of Frame Fitness Revolutionizing Pilates Experience
Dua Lipa, the globally recognized pop star, has officially partnered with Frame Fitness, a pioneering brand in the world of reformer Pilates, as its Co-Founder and Chief Creative Officer. This innovative company, founded in 2021 by Pilates expert Melissa Bentivoglio, has been redefining the Pilates experience through its sleek and tech-enabled reformers, paired with an intuitive approach to instruction.
Lipa’s new role reflects not only her strong personal commitment to wellness but also her creative vision for the future of fitness. Expressing her excitement over the collaboration, Dua stated, "It’s been two years in the making, and it’s finally here. Having world-class instructors at home is amazing; it transforms working out into something enjoyable. I aim to start my day energized and ready. I’m thrilled for what lies ahead!"
The journey towards this partnership began when Lipa received the first Frame reformer in Europe. Her genuine enthusiasm for Pilates and belief in the company's mission seamlessly led to her involvement. Bentivoglio emphasized the importance of this collaboration, noting, “Dua brings unparalleled creativity and cultural influence to our brand, aligning perfectly with our vision to make Pilates more accessible and transformative to everyone.”
Since its inception, Frame Fitness has sought to disrupt the traditional Pilates model, introducing a modern, design-driven, and digitally integrated reformer experience. This disruption includes the introduction of lightweight reformers that also incorporate cutting-edge technology, enabling users to access on-demand classes from elite instructors. With a commitment to enhancing the Pilates experience, Frame has become a leader in both professional and consumer markets, with reformers now being used in various settings, including studios, hotels, and personal homes around the world.
By integrating innovative design and technology, Frame Fitness not only prioritizes functionality but also creates unique revenue opportunities for their partners in health and wellness. The brand stands at the crossroads of fitness, wellness, and innovation, earning the distinction of a category leader in the Pilates space.
As Lipa steps into her influential role, the possibilities for expanding the Frame Fitness brand are significant. With her artistic insight and commitment to community building, the company aims to foster an inclusive environment where fitness is not just a workout, but an enjoyable lifestyle choice for everyone. Frame Fitness’s approach combines various workout styles, allowing users to choose from classical Pilates to fusion cardio and boot camp sessions. This diverse offering encourages people at all fitness levels to partake in engaging and effective workouts.
For more information, visit Frame Fitness online at their official site and stay updated on their latest news and launches through their social media platform, @Framereformer. As they continue to innovate in the fitness industry, the partnership between Dua Lipa and Frame Fitness is one to watch closely in the coming years. The blend of musical star power and fitness expertise promises to elevate the Pilates experience to newfound heights, making it more accessible and enjoyable for everyone around the globe.
Lipa’s new role reflects not only her strong personal commitment to wellness but also her creative vision for the future of fitness. Expressing her excitement over the collaboration, Dua stated, "It’s been two years in the making, and it’s finally here. Having world-class instructors at home is amazing; it transforms working out into something enjoyable. I aim to start my day energized and ready. I’m thrilled for what lies ahead!"
The journey towards this partnership began when Lipa received the first Frame reformer in Europe. Her genuine enthusiasm for Pilates and belief in the company's mission seamlessly led to her involvement. Bentivoglio emphasized the importance of this collaboration, noting, “Dua brings unparalleled creativity and cultural influence to our brand, aligning perfectly with our vision to make Pilates more accessible and transformative to everyone.”
Since its inception, Frame Fitness has sought to disrupt the traditional Pilates model, introducing a modern, design-driven, and digitally integrated reformer experience. This disruption includes the introduction of lightweight reformers that also incorporate cutting-edge technology, enabling users to access on-demand classes from elite instructors. With a commitment to enhancing the Pilates experience, Frame has become a leader in both professional and consumer markets, with reformers now being used in various settings, including studios, hotels, and personal homes around the world.
By integrating innovative design and technology, Frame Fitness not only prioritizes functionality but also creates unique revenue opportunities for their partners in health and wellness. The brand stands at the crossroads of fitness, wellness, and innovation, earning the distinction of a category leader in the Pilates space.
As Lipa steps into her influential role, the possibilities for expanding the Frame Fitness brand are significant. With her artistic insight and commitment to community building, the company aims to foster an inclusive environment where fitness is not just a workout, but an enjoyable lifestyle choice for everyone. Frame Fitness’s approach combines various workout styles, allowing users to choose from classical Pilates to fusion cardio and boot camp sessions. This diverse offering encourages people at all fitness levels to partake in engaging and effective workouts.
For more information, visit Frame Fitness online at their official site and stay updated on their latest news and launches through their social media platform, @Framereformer. As they continue to innovate in the fitness industry, the partnership between Dua Lipa and Frame Fitness is one to watch closely in the coming years. The blend of musical star power and fitness expertise promises to elevate the Pilates experience to newfound heights, making it more accessible and enjoyable for everyone around the globe.
Topics Consumer Products & Retail）
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