Manchester City Signs Landmark Partnership with Unilumin for Enhanced Fan Experiences

Enhancing Fan Engagement: Manchester City and Unilumin's New Partnership

On January 22, 2026, Manchester City F.C. announced an exciting multi-year partnership with Unilumin, a leading provider of LED display technology and lighting products. This collaboration marks a significant step in enhancing the fan experience, as Unilumin's innovative technology will be integrated into the club's upcoming entertainment destination.

What This Partnership Entails

The agreement entails the installation of large-scale LED screens at key locations within the new development, including a prominent display in the fan zone area that will be utilized on match days and for various events. This initiative is part of Manchester City's strategy to create an engaging and immersive environment for fans and visitors alike.

Unilumin previously showcased its expertise by providing a two-tier 'Supersized LED' digital display system at the Etihad Stadium in September 2022. This installation has significantly upgraded the premium pitch-side media space in the Premier League. It has enabled the club to meet the growing demand for high-quality visual experiences among fans and stakeholders.

Key Quotes from Leadership

Jeremy Way, the Vice-President of Strategy and Creative Partnerships at City Football Group, expressed enthusiasm about the partnership, stating, "Unilumin's world-leading technology has transformed our LED offering at the Etihad Stadium. This new agreement extends our capability into the entertainment destination, showcasing our dedication to innovative technology across the site."

Similarly, Tiger Lin, Chairman of Unilumin Group, highlighted the relationship's development over the years. He remarked, "This agreement reflects the strong trust between Unilumin and Manchester City. Our collaboration has set benchmarks in the sports industry, and we are excited to enhance the visual experiences for fans worldwide as we push boundaries in sports entertainment."

Unilumin: A Leader in Innovative Technology

Unilumin is recognized as a global leader in LED displays and integrated Metasight solutions. It has made a name for itself in many high-profile events, including six Olympic Games and the Qatar World Cup. With a presence in over 160 countries and several R&D centers across different countries, Unilumin has drastically improved audiovisual experiences in venues and at sporting events around the world.

This partnership not only enhances the visual and technological aspects of Manchester City's entertainment offerings but also cements the club's reputation as a front-runner in utilizing advanced technology to create memorable experiences for its audience.

As Manchester City prepares to unveil its entertainment district, fans can look forward to superior visual experiences powered by Unilumin's cutting-edge technology. This collaboration sets a new standard in fan engagement and allows the club to expand beyond traditional sports entertainment paradigms.

The synergy between Manchester City and Unilumin represents a pioneering step forward in integrating technology with sports entertainment, ultimately aiming to redefine how fans interact with the game and its surroundings.