#Japan #Tokyo #Social Media #Gaiax #CREAVE

Strengthening Social Media Marketing Collaboration: Gaiax and CREAVE

Gaiax, a prominent player in Japan’s social media marketing landscape, has announced an intensified collaboration with its wholly-owned subsidiary, CREAVE. This partnership aims to formulate a robust support system for social media marketing services, focusing on addressing and solving clients’ challenges more effectively. By combining their respective strengths, they are poised to deliver comprehensive marketing strategies that capitalize on the growing dominance of social media in contemporary communication.

Background of Collaboration

Gaiax has long been involved in managing social media accounts for major corporations while offering a well-rounded suite of social media marketing services. CREAVE, on the other hand, has made significant strides in the creator economy with a network of 350,000 registered creators through its platform, Snapmart. The company specializes in creative planning and content development geared towards enhancing corporate social media strategies.

As the necessity of social media for effective communication among consumers and businesses has surged, simply implementing standalone tactics is proving insufficient for achieving marketing goals like sales enhancement, brand recognition, and overall branding. Recognizing these evolving business needs and market dynamics, Gaiax aims to develop social media marketing strategies that derive from corporate marketing objectives. By leveraging CREAVE’s creative expertise, Gaiax intends to offer integrated and compelling social media marketing support.

Key Insights from Leadership

Comments from Saki Numata, Head of Social Media Marketing at Gaiax

Saki Numata emphasizes the increasing complexity of social media's role in business marketing. She states that actionable strategies should not only be about capturing attention but also about fostering deeper engagement that prompts consumer action. “The strength of this partnership is not merely a functional integration; it represents a commitment to create new value in social media marketing through a fusion of our insights and enthusiasm,” she expressed.

This collaboration is seen as a significant step forward that not only aims to meet but to exceed client expectations, promising fruitful outcomes in the realm of social media marketing.

Comments from Mana Nakamura, CEO of CREAVE

Mana Nakamura highlights how integral social media has become in daily life, suggesting that modern communication strategies must go beyond just attracting attention. “It is crucial for brands to leave a lasting impression on consumers and motivate them into action.” By integrating strategy, creative campaigns, and consumer insights, CREAVE seeks to elevate client initiatives to “the next level.” Nakamura articulates enthusiasm for the partnership with Gaiax, indicating that their combined efforts will address customers' core needs and yield significant results.

Recent Success Stories

The companies have a proven track record following their enhanced collaboration:

• - Tobu Hotel Management leveraged social media account management, which resulted in a 240% increase in visits to their hotel restaurant, demonstrating the efficacy of their strategic implementation.
• - For Angel Heart, a short drama tie-up aimed at Gen Z generated 5.7 million views with an engagement rate of 5.1%, five times the average effectiveness.
• - A leading energy company saw a 70% increase in impressions across social platforms like X, Instagram, and Facebook, significantly boosting their customer information outreach and retention initiatives.

Comprehensive Service Overview

With the partnership now established, Gaiax and CREAVE aim to refresh their service offerings, showcasing their strengths in social media marketing. Their holistic support outline encompasses:

• - Detailed service options and support systems available to clients.
• - A curated list of prior success stories, emphasizing tangible results achieved through their strategies.

The alignment of Gaiax and CREAVE signifies a pivotal move in the social media marketing space, as both companies endeavor to reshape how brands effectively engage with consumers in an increasingly digital world. Their unified approach promises to deepen market insights and enhance strategic creativity in social media campaigns moving forward.