#USA #New York #Staffbase #employee communication #New Email

Staffbase's New Email Solution

Staffbase, renowned for its rapid growth in the employee communications cloud sector, has lifted the veil on its latest innovation—"The New Staffbase Email." This revamped platform is designed to tackle the dynamic requirements of employee communication in today’s digital landscape. Featuring tools to craft personalized, visually appealing, and strategically timed messages, this new product seeks to elevate how organizations relate to their teams.

Email's Position in Business Communication

While digital transformation reshapes communication tools, email retains its pivotal role in workplace interactions. A recent study conducted by USC Annenberg and Staffbase found that 52% of employees prefer receiving company updates via email from management, making it the second most favored communication channel after immediate supervisors. Even more striking is that 91% of employees trust emails from management as credible information sources.

These statistics underscore the importance of email, particularly within diverse and globally dispersed teams. Recognizing this relevance, Staffbase enhances its email offering to address common pitfalls such as analytics management, employee engagement, clarity in messaging, and accessibility.

David Maffei, Senior Vice President and General Manager of Staffbase - Americas, stated, "Despite the emergence of new communication tools, email remains a dependable and universal channel for businesses. With this launch, we are focusing on harnessing email's full potential to improve the impact and actionability of employee communications."

Enhanced Features for Improved Communication

The New Staffbase Email introduces a suite of innovative features aimed at refining both user and administrative experiences:

• - Drag-and-drop Email Editor: This user-friendly tool simplifies creating visually striking and brand-aligned emails without needing any design background.
• - Advanced Communication Management: Tools such as editorial calendars, campaigns, and spaces enhance planning and execution efficiency.
• - Multi-language Support: Global teams can overcome language barriers and communicate in their preferred languages effectively.
• - Staffbase Studio Integration: A unified platform that aggregates analytics, enhances management efficiency, and streamlines user oversight across all Staffbase tools.
• - AI-assisted Content Creation: A smart feature that enables teams to generate relevant and engaging messages promptly.
• - Data-driven Insights: Tracking critical metrics like open rates and reading duration allows companies to refine their content strategies using evidence-based performance analysis.
• - Reliable Hosting: Built on the robust Microsoft Azure platform, ensuring top-tier security and consistent uptime reliability.

This new email solution is part of Staffbase's continuous commitment to helping organizations navigate the complexities of workplace communication. By blending modern technologies with user-centric design, the Staffbase Studio empowers teams to craft communications that resonate—clear, engaging, and relevant.

About Staffbase

Headquartered in Chemnitz, Germany, and New York City, Staffbase has rapidly positioned itself as a leader in employee communications, serving over 2,500 customers globally. Companies like Adidas, Alaska Airlines, and Audi rely on Staffbase to connect with their employees through a variety of channels, such as branded employee applications, intranets, email, SMS, digital signage, and integrations with Microsoft 365—all manageable through a single platform.

Achieving recognition as a frontrunner in the 2024 Gartner® Magic Quadrant™ for Intranet Packaged Solutions, Staffbase also received the 2024 Choice Award for Intranet and Employee Experience Platforms from ClearBox.

To learn more about the new email solution and explore how it can benefit your organization, visit Staffbase.