#Japan #Soy Milk #Chuo #Edamame #BAGEL & BAGEL

Exciting New Offerings at BAGEL & BAGEL

BAGEL & BAGEL, operated by Altego Co., Ltd., is set to thrill its customers with new limited-time products. This time, the focus is on creating unique bagels using wholesome ingredients like soy milk and edamame, crafted with a special water-saturated method for a soft and chewy texture. Just in time for the spring season, the new items are perfect for anyone looking to indulge in something tasty yet health-conscious.

New Bagels

Soy Milk and Edamame Bagel

Price: 236 JPY (tax included)

This beautiful and moist bagel combines soy milk dough with crunchy edamame bits, offering a delightful texture. It’s perfect for seniors and young children alike, providing not just flavor but nutritional benefits as well. The isoflavones and lecithin present in soy milk make it an ideal option for those interested in health and beauty.

• - Availability: From May 7, 2025, until sold out.
• - Locations: Available at all BAGEL & BAGEL stores nationwide (some locations may not carry this item).

Plain Fresh Bagel

Price: 247 JPY (tax included)

Made with rich, domestic wheat and rice flour mixed with fresh cream, this plain fresh bagel is intended to be soft and chewy through the use of the distinctive water-saturated method.

• - Availability: From May 21, 2025, until sold out.
• - Locations: Available at all BAGEL & BAGEL stores nationwide (some locations may not carry this item).

Black Honey Kinako Bagel

Price: 268 JPY (tax included)

This bagel features a unique texture reminiscent of mochi, topped with kinako (roasted soybean flour) and black honey, delivering a simple, homey taste that’s utterly addictive.

• - Availability: From May 21, 2025, until sold out.
• - Locations: Available at all BAGEL & BAGEL stores nationwide (some locations may not carry this item).

Limited-Time Sandwich

Duck and Mascarpone Cheese Sandwich

Price: 792 JPY (tax included, may vary by store)

A sensational sandwich featuring fresh mascarpone cheese paired with succulent duck, complemented by crunchy vegetables and a tart red cabbage slaw. This combination creates a satisfying meal that never gets boring.

• - Availability: From May 14, 2025, to July 8, 2025 (availability may vary based on stock situation).
• - Locations: Available at all BAGEL & BAGEL stores nationwide (some locations may not carry this item).

About BAGEL & BAGEL

BAGEL & BAGEL offers delightful bagels created from simple ingredients like wheat, water, and other necessary additives (e.g., plain bagels). The wheat used is sourced primarily from North America, ensuring a perfect balance of flavor and subtle sweetness. While typical bagels are harder, BAGEL & BAGEL’s unique production method results in a distinctive soft and chewy texture, making it easy to eat for anyone, including children, with a longer-lasting freshness without becoming hard over time.

For more information, visit the official BAGEL & BAGEL website here.

About Altego Co., Ltd.

Headquartered in Chuo, Tokyo, Altego Co., Ltd. is dedicated to the manufacture and sale of bagels and baked goods, along with direct management of restaurants that utilize these products, as well as franchising operations. Currently, there are 69 stores as of March 31, 2025 (including 30 BAGEL & BAGEL stores, 34 MOMI & TOY'S stores, 1 MOMITTOI store, and 4 other stores).

For more details, visit the Altego website here.

About JFLA Holdings Co., Ltd.

Also located in Chuo, Tokyo, JFLA Holdings Co., Ltd. specializes in producing and selling dairy products, alcoholic beverages, soy sauce, seasonings, and importing high-quality ingredients and wines. Furthermore, it manages franchises in the food service sector along with several restaurants.

For more details, visit the JFLA Holdings website here.