#USA #New York #Bubble Skincare #Leighton Meester #Radical Joy

Bubble Taps Leighton Meester as First Global Ambassador

In a groundbreaking move, Bubble, the innovative skincare brand celebrated for its community-driven approach, has announced actress Leighton Meester as its first-ever global ambassador. The partnership coincides with the launch of Bubble's inaugural campaign dubbed Radical Joy, which aims to redefine the perception of clinical skincare by merging efficacy with a sense of playfulness.

Celebrating a Playful Approach to Skincare

Aspect of Radical Joy emphasizes that premium skincare doesn't have to be overly serious or complicated. Instead, it merges everyday products with joyful experiences, demonstrating that skincare can deliver effective outcomes while still being fun. Leighton Meester embodies this philosophy, having connected deeply with Bubble’s mission to make high-quality skincare accessible to everyone. In her words, “Bubble proves that skincare can be powerful without being overly complicated... I hope this campaign inspires people to find a little more joy in their daily routine.”

The Authenticity of Leighton Meester

Leighton, known for her roles in various film and television projects, brings a unique blend of aspiration and relatability to the campaign. This authenticity is central to Bubble's brand message, which aims to resonate with a diverse audience while maintaining an accessible vibe. Shai Eisenman, the founder and CEO of Bubble, shared, “With Radical Joy, we're showing that fun and high-performance skincare don't have to be mutually exclusive.” He highlights how Meester is the perfect ambassador for this campaign, stating she brings life to the brand in an authentic way that mirrors its values.

Featured Products and Availability

Throughout the Radical Joy campaign, Leighton will showcase her favorite Bubble products, including Soft Launch Hydrating Cream Cleanser, Cosmic Silk Hydrating Milky Toner, Day Dream Tone Texture Serum, Water Slide Hydration Boosting Serum, Slam Dunk Hydrating Moisturizer, and Talk Back Lip Serum. These products are set to become available at a dedicated feature site within Ulta stores starting in October, making it easier for fans to access her skincare favorites.

Bubble's Growth and Mission

Founded with the aim of delivering clinically effective yet affordable prestige skincare, Bubble is one of the fastest-growing skincare brands globally. Their strategy involves collaborating closely with dermatologists to develop high-quality formulas while keeping prices lower than the competition. This commitment to quality and accessibility has cultivated a passionate community of nearly 100,000 skincare enthusiasts who actively participate in giving feedback on everything from product formulations to packaging designs.

Bubble's products are widely available, findable at numerous retail locations across North America – major retailers including Target, Ulta, Walmart, and CVS, and internationally in Boots and ASOS in the UK, as well as Sephora in the Middle East. This extensive distribution network aims to ensure that everyone can experience the joy of effective skincare.

The advent of Leighton Meester as the face of Bubble marks an exciting chapter for both the brand and its consumers. As the campaign launches, we can anticipate a significant cultural shift in how we perceive skincare—one that combines joy, efficacy, and inclusivity into a single narrative.

This unique approach not only highlights Bubble's innovative ethos but also seeks to inspire individuals to embrace skincare as part of their joyful daily routines.