KUZEN Joins Marketing Week Spring 2026
KUZEN Inc., based in Shinjuku, Tokyo, will participate in the
Spring Marketing Week 2026, held from
April 22nd to 24th at the
Tokyo Big Sight. This event, hosted by RX Japan, is one of the largest marketing exhibitions in Japan, expected to attract around
20,000 visitors across various marketing sectors such as digital marketing, customer experience (CX), promotions, and advertising media.
Background of the Exhibition
With the rise of generative AI technology, companies have found new efficiencies in content production and analysis. However, many firms struggle to connect AI's capabilities to tangible marketing outcomes. As questions arise regarding the return on investment in today's market, there is a pressing need for a shift from mere efficiency to maximizing results through AI-enabled marketing strategies. KUZEN aims to address these challenges by proposing solutions centered around conversational engagement.
Overview of KUZEN
The KUZEN platform seamlessly integrates communication channels like LINE with CRM and marketing automation (MA) tools, enhancing marketing effectiveness through personalized dialogue with customers. Utilizing generative AI, KUZEN enables natural conversations that capture customer intentions in real-time, allowing businesses to tailor their approach according to each customer's stage of consideration. By combining AI with human 1-on-1 chat, KUZEN ensures both automation and high-quality customer interaction are achieved. The proprietary
KUZEN Data Platform (KDP) allows for an in-depth understanding of customer needs by combining behavioral history with external data, enabling multi-channel strategies across LINE, web, email, and SMS without the need for individual development.
Target Audience for KUZEN
If you are a marketing professional facing the following challenges, we invite you to visit the KUZEN booth:
- - Struggling to personalize interactions for each customer despite implementing LINE or web chat.
- - Seeking to leverage CRM and SFA data in real-time customer communications.
- - Wanting to balance automation with the unique quality of human responses.
- - Aiming to expand outreach from LINE to other channels such as email for a broader impact.
At our booth, we will feature live demonstrations showcasing the platform's functionality and offer insights drawn from over
700 successful implementations across various industries. Come and discover how KUZEN can elevate your marketing efforts.
Event Details
- - Event Name: Marketing Week Spring 2026
- - Dates: April 22 (Wed) – April 24 (Fri), 2026, from 10:00 AM to 5:00 PM
- - Venue: Tokyo Big Sight, South Exhibition Hall
- - Organizer: RX Japan
- - Exhibition Zone: Digital Marketing Enhancement EXPO
- - Booth Number: S20-6
- - Entry Fee: Free (prior registration required)
- - Official Website
KUZEN Service Overview
KUZEN is a conversational design platform dedicated to maximizing marketing effectiveness and operational efficiency. The platform is characterized by flexible integrations with external CRM and MA tools, along with comprehensive operational support. Over
700 companies, irrespective of size and industry, have adopted KUZEN. In the
Boxil Request Ranking for the latter half of 2025, KUZEN achieved the top position in the overall, large enterprise, and SME categories, marking a
three-time victory. Additionally, it was recognized with the highest distinction of **