#Japan #Tokyo #Haircare #NEXXUS #Hana

NEXXUS Celebrates a Vibrant Collaboration with HANA

The hair care brand NEXXUS, renowned for its innovative approach to hair health, is celebrating a full renewal of its offerings with an exciting collaboration featuring the seven-member girl group HANA. This partnership is designed to empower women by focusing on nurturing their hair and showing them that they can indeed shine with confidence.

About the Collaboration

Founded in the United States, NEXXUS made its debut in Japan in 2021, with the mission to address the unique hair care concerns of Japanese consumers. Within just two years, the brand has sold over 6.3 million units, gaining significant popularity and trust among its customers. Now, to commemorate this milestone, NEXXUS has partnered with the girl group HANA, which is known not only for their catchy music but also for their remarkable performances and personal stories of overcoming challenges.

The refreshed product line features new formulations aiming to achieve the concept of "texture memory," allowing women to maintain supple hair that meets their personal aesthetics. Just as HANA members embody their unique light and spirit, NEXXUS invites women to record their beauty in the present moment with their revitalized products.

The WEBCM Featuring HANA

The newly released WEBCM, set to debut on September 26, 2025, showcases HANA amid a mesmerizing world filled with 12 vibrant flower colors, emphasizing the members' expressions and the beauty of their hair. During filming, HANA members exchanged pose tips and praised each other's expressions, creating a lively and encouraging atmosphere. Despite the challenges of long takes, each member demonstrated their dedication to finding the perfect angles and elements to highlight their stunning hair and enchanting aesthetics.

The WEBCM gives viewers an insight into HANA’s stunning poise and delicate expressions, while also focusing on the beautiful textures of their hair, encouraging a deeper appreciation of hair care.

The Making of NEXXUS WEBCM: "Texture Memory Version"

The collaboration has led to the production of a distinctive WEBCM where each member's enchanting personality shines through, and their passion for hair care is evident. A special behind-the-scenes video showcases their creative process and commitment to delivering an excellent product.

• - Title: NEXXUS WEBCM: "Texture Memory Version"
• - Featuring: HANA
• - Release Date: September 26
• - Video URL: Watch here
• - Making Video: See behind the scenes
• - Special Campaign Site: Visit here

HANA's Experience Behind the Camera

In a special interview, HANA members reflected on their experiences during the filming. MAHINA expressed delight in shooting surrounded by beautiful flowers, emphasizing how the concept matched their group name. CHIKA shared her excitement about representing a brand dedicated to hair care, considering how significant her long hair is for her identity.

YURI expressed admiration for the scents from NEXXUS products, sharing how they bring joy and a sense of comfort that lasts throughout the day. In addition, JISOO voiced her desire for shiny hair that maintains a healthy texture, inspired by the concept of texture memory.

Members also shared their beauty routines, shedding light on their daily commitments to hair care, emphasizing products that keep their hair in top form after experiences like exercise or long days.

The NEXXUS Product Line Features

NEXXUS has developed a series of products tailored to help restore and maintain the health of both colored and damaged hair. Key products include the "Kerafix Repair" series which focuses on protecting hair during washes with sulfate-free formulas and includes nourishing treatments that target deep damage. The "Colorfix" series retains the vibrancy of colored hair while preventing further damage.

• - Kerafix Repair Shampoo: Preserves protein while deeply cleansing hair.
• - Kerafix Repair Treatment: Concentrated for deep damage repair.
• - Colorfix Shampoo: Engineered to protect color and enhance shine.

Conclusion

NEXXUS is dedicated to addressing the diverse hair concerns of its users, with over 40 years of research backing its products. This collaboration with HANA marks a beautiful synergy aimed at celebrating confidence in one’s natural beauty. With innovative formulations, NEXXUS continues to inspire individuals to embrace their unique textures and shine brightly!

For more information, visit NEXXUS Website and follow them on Instagram @nexxushairjapan.