Vaseline® and Amanda Batula Unite for ShimmerGirl’s First Loverboy Collection Launch

Vaseline® and Amanda Batula Unite for ShimmerGirl Launch

Vaseline®, the brand renowned for its skin care solutions, is expanding its reach with an exciting collaboration with Amanda Batula, the beloved TV personality and entrepreneur. This partnership brings forth the launch of the ShimmerGirl, a highly anticipated collection that perfectly blends beauty and beverage, ensuring fans can glow from the inside out.

The ShimmerGirl collection is poised to continue the summer’s trend of shimmer into the fall season. Set to launch on November 6, these limited-edition packs will be available exclusively on drinkloverboy.com. This innovative collaboration features a reimagined four-pack designed to deliver the ultimate glow-up experience: three refreshing cans of Loverboy's White Tea Peach Zero-Proof Iced Tea and one luxurious body oil from Vaseline’s Glazed & Glisten Gel Oils.

Amanda Batula, famous for her radiant Hamptons style, shares that this collaboration resonates with her passion for confidence and sleek aesthetics. Having initially debuted in the summer, Vaseline’s Glazed & Glisten Gel Oils quickly became the standout beauty product of the season, with numerous sellouts at major retailers like Amazon, Target, and Walmart. The gel oils have been praised across social media platforms, featuring in various glam sessions and capturing the attention of beauty influencers and enthusiasts alike.

Kate Godbout, Head of Vaseline Brand for North America, emphasized that “shimmer extends beyond just the summer months; it’s a vital aspect of feeling confident year-round.” She noted that Amanda’s vibrant lifestyle aligns beautifully with the brand's objective to promote luxurious hydration and a luminous glow, making her an ideal partner for the ShimmerGirl project.

In her role as Creative Director for ShimmerGirl, Amanda expressed her excitement, noting, “Collaborating with Vaseline to fuse my favorite brands together was such an enjoyable process. It celebrates summer confidence and keeps that glow alive.” The product aims to encourage individuals to incorporate glow-inducing routines into their daily lives, merging beauty with everyday rituals.

To celebrate the official launch of ShimmerGirl, Vaseline and Loverboy are hosting a lively pop-up event at Soft Bar in Brooklyn—a trendy, alcohol-free social venue co-founded by Bravo star Carl Radke. On November 6, fans attending can meet Amanda Batula in person and revel in the glow of the ShimmerGirl collection. Highlights of the event will include photo opportunities, exclusive merchandise, and the ShimmerGirl collaboration packs themselves.

The ShimmerGirl packs promise to be a coveted item as they transition seamlessly from product to experience, inviting consumers to live the summertime glow indefinitely.

Vaseline’s mission extends beyond beauty; it emphasizes accessible skincare for all. Their initiatives, such as the See My Skin platform, work towards connecting individuals with the dermatological care tailored for all skin tones and types.

This collaboration is a celebration of not only beauty and lifestyle but also a pursuit of inclusivity and skin health. With Amanda Batula's shining presence alongside Vaseline's signature quality, the ShimmerGirl collection is set to impress and inspire glow enthusiasts everywhere. For more details about the ShimmerGirl launch and to shop the products, visit major retailers or drinkloverboy.com starting from November 6.

About Vaseline®

Founded over 150 years ago, Vaseline® has been a household name for skin care, committed to providing effective products that care for all skin types. Their ongoing efforts include various community initiatives to ensure skin health is accessible and regarded as a fundamental right.

About Loverboy

Loverboy is a premium beverage brand co-founded by Amanda Batula and Kyle Cooke, celebrated for its innovative sparkling teas and cocktails that emphasize flavor and health with all-natural ingredients. The brand champions transparency, quality, and vibrant lifestyles, making meaningful connections with consumers.