#Japan #Tokyo #Japanese Cuisine #Matsusaka Beef #High-end Grains

Savor the Unique Matsusaka Beef at the Grand Reopening

Matsusaka beef is renowned for its exceptional quality and taste. On April 13, 2025, Matsusaka Beef Yakiniku Hormone, a restaurant that specializes in this premium meat, will be rejuvenated and ready to welcome customers. Located just a minute's stroll from Ikebukuro Station on the 7th floor of Yamada Denki LABI, the restaurant will feature a delightful menu full of rare beef cuts, all sourced from a single Matsusaka cow, ensuring affordability and quality.

Special Offer to Celebrate the Reopening

In celebration of the reopening, every customer who visits before May 20 will receive a complimentary plate of Matsusaka Beef Liver Shabu-Shabu. Regularly priced at 550 yen, this exclusive promotion allows patrons to savor a rare dish recommended by the restaurant at no cost. The offer is available only during dinner hours and is limited to one plate per person. If you're dining in a group, each person can enjoy their own complimentary plate.

Features of Matsusaka Beef Hormone

Matsusaka beef hormone, known for its exquisite fatty quality, is comprised of internal organs that reflect the unique characteristics of Matsusaka beef. The delicate nature of this product means it has a low melting point; thus, it should be consumed fresh to avoid any unpleasant aromas and to preserve its exquisite flavor. By buying an entire Matsusaka cow marked with an identification number, the restaurant provides customers with access to these rare cuts at reasonable prices.

A Competitive Rice Tasting Event

Together with Yamada Denki, the restaurant will also present a Rice Tasting Event featuring seven high-end rice cookers from renowned manufacturers. For just 550 yen, guests can enjoy various types of freshly cooked rice made from select domestic grains, such as Akita Komachi and Yuki Wakamaru. Visitors can purchase their favorite rice cooker at discounted prices on the 4th floor of Yamada Denki LABI after tasting!

Must-Try Menu Selections

Here are some standout items from the menu:

• - Matsusaka Beef Special Hormone Mix (3,278 yen): A generous serving of the chef's recommended Matsusaka beef hormones marinated in the restaurant's special salt sauce.
• - Matsusaka Beef Liver Shabu-Shabu (550 yen): Enjoy an exclusive dish that showcases the cut of Matsusaka liver, prepared for easy cooking in a hot pot.
• - Limited Edition Matsusaka Beef Tongue (7,678 yen): A luxurious cut that melts in your mouth, boasting perfect fat distribution.
• - Matsusaka Beef Tongue Karubi (Tan-Shita) (1,738 yen): A hidden gem that stands out for its rich flavor when grilled with the restaurant's original salt sauce.
• - Fresh Matsusaka Beef White Senmai Sashimi Cold Noodles: Priced at 1,408 yen, this dish features thin-sliced tender meat that’s well-regarded for its taste and texture, making it a must-try before wrapping up the meal with cold noodles (968 yen).

The Restaurant’s Atmosphere

Matsusaka Beef Yakiniku Hormone is designed to create an inviting ambiance. Illuminated by traditional lanterns and signboards at the entrance, the establishment offers a modern twist on Japanese aesthetic, capturing the essence of a Matsusaka beef specialty restaurant.

Inside, you can choose between two distinct seating areas. One is a stylish modern Japanese space complete with dugout-style seating, and the other features vibrant pop art that creates a lively atmosphere suitable for group gatherings. Each table is equipped with a high-quality smokeless grill, ensuring that guests can enjoy delicious Matsusaka beef hormone in a relaxed environment.

Practical Information

• - Name: Matsusaka Beef Yakiniku Hormone
• - Hours:

- Monday to Thursday: 11:00 AM - 3:00 PM (Last Order at 2:00 PM)
- Friday: 11:00 AM - 3:00 PM (Last Order at 2:00 PM), 5:00 PM - 11:00 PM (Last Food Order at 10:00 PM, Last Drink Order at 10:30 PM)
- Saturday: 11:00 AM - 11:00 PM (Last Food Order at 10:00 PM, Last Drink Order at 10:30 PM)
- Sunday & Public Holidays: 11:00 AM - 10:00 PM (Last Food Order at 9:00 PM, Last Drink Order at 9:30 PM)

• - Address: 1-5-7 Higashi Ikebukuro, Toshima, Tokyo, JAPAN, 170-0013.
• - Closed: Open Year-Round (Some irregular closures on New Year’s Day)
• - Phone: 03-5944-9989
• - Website: Matsusaka Beef Hormone
• - Instagram: Matsusaka Beef Hormone Instagram

Uncover the richness of Matsusaka beef and enjoy the holistic dining experience at Matsusaka Beef Yakiniku Hormone. Come for the delectable meals, stay for the welcoming atmosphere!