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Karaoke and Diet: A Fun Way to Burn Calories This Winter

As the winter season approaches, many individuals find it difficult to maintain their fitness routines. The cold weather often discourages outdoor exercise, leading to a potential increase in calorie consumption during holiday gatherings. Recognizing this seasonal challenge, the AI meal management app `Asken` has teamed up with Japan's leading karaoke chain, `Big Echo`, to launch a campaign aimed at promoting health and wellness through karaoke.

Starting January 21, 2026, the campaign titled “Stay Healthy While Singing in the Cold Season” encourages participants to enjoy karaoke as a way to have fun while burning calories. The collaboration seeks to help users maintain their health despite the challenges winter brings.

Surprising Research Findings

Research conducted using `Asken`’s extensive database revealed interesting results: users who regularly recorded karaoke sessions as part of their exercise routine experienced a weight loss of approximately 1.2 kg over a year, nearly double the 0.6 kg lost by users who did not record any workout activities. This highlights the positive impact of turning enjoyable experiences, such as singing, into regular exercises, leading to healthier lifestyle choices.

This data suggests that integrating karaoke into one’s fitness regimen not only enhances enjoyment but also fosters an environment conducive to personal health transformations. The campaign aims to inspire more individuals to start recording their workouts using `Asken`, alongside their meal logs.

Campaign Details

Participants can engage in the campaign by recording karaoke sessions in the `Asken` app, which leads to various rewards:
1. 10% Off Coupon: Users who complete challenges in the `Asken` app will receive a discount coupon for 10% off at any `Big Echo` location during the campaign period.
2. 20% Off Coupon: Achieving a successful registration for a karaoke session qualifies them for a 20% discount coupon, available for multiple uses until March 31, 2026.

The campaign runs from January 21 to February 25, 2026, encouraging users to sign up before the February 18 deadline.

Background of the Collaboration

This collaboration marks the second campaign between `Asken` and `Big Echo`, following a successful first initiative in June 2025 that focused on calorie burning through karaoke during the rainy season. After receiving positive feedback, both companies decided to extend their partnership during a time when many people might be struggling to balance their diets due to holiday feasts and the inclination to stay indoors.

Engaging with Karaoke to Burn Calories

A notable insight from `Big Echo` shows that singing high-energy songs can significantly increase calorie consumption. For instance, the top-ranked song in the 2025 karaoke charts, “Lilac” by Mrs. GREEN APPLE, burns approximately 14.4 kcal, equivalent to four minutes of walking or two minutes of jogging. This gives users a practical benchmark for understanding the fitness benefits of karaoke.

For added calorie burn, experts suggest singing while standing, moving rhythmically even without a microphone, or really putting emotion into each song. Such practices promote more active participation, transforming a simple karaoke session into a mini workout.

Expert Insights

Nutritionists, including `Asken`’s own Ayaka Kubota, emphasize the gentle balance between calorie intake and expenditure, especially during colder months. By incorporating enjoyable indoor activities like karaoke, users can maintain their calorie-burning efforts without feeling overwhelmed. She encourages the creation of a lifestyle cycle that includes documenting meals via `Asken`, while enjoying singing sessions to counterbalance any holiday eating habits.

Conclusion

As `Asken` and `Big Echo` prepare for the launch of this innovative campaign, they are not only promoting health but also creating a community around singing, fun, and togetherness. Users are invited to join this engaging challenge, ensuring that health and enjoyment go hand in hand this winter season.

For more details, users can visit the campaign page.