Watercrest Senior Living Drives Sales Growth With New Leadership and Innovation in 2026

Watercrest Senior Living Group, a key player in the senior living sector, is setting ambitious sales goals as it enters 2026, focusing significantly on innovative strategies and leadership enhancements to optimize its sales operations.

At the forefront of this initiative is Anna Dodd, who has recently joined the company's executive leadership team as the Regional Director of Sales Operations. With a rich background in sales growth and census management, Dodd is expected to elevate the sales initiatives across all Watercrest communities. Her role involves coaching new sales associates, onboarding fresh talent, and preparing new locations for successful openings. This strategic appointment marks a pivotal move in Watercrest's commitment to driving consistent revenue growth and enhancing customer engagement.

Dodd's journey into senior living sales has been marked by her ability to foster relationships and deliver results. Commencing her career in the healthcare sector, she made a meaningful transition to senior living where she found purpose in assisting families during crucial decision-making processes and enabling seniors to live vibrant and fulfilling lives. Throughout her career, Dodd has accomplished significant census increases, trained and mentored various sales professionals, and played a significant role in launching new communities dedicated to senior living.

Kaleigh Petree, Vice President of Sales Operations at Watercrest, commended Dodd's unique skill set, saying, "Anna brings a rare combination of poise, talent, and heart to her leadership, and her ability to connect with teams and families alike makes her a natural fit for our Watercrest organization."

Besides leadership changes, Watercrest is making strategic technological investments to underpin its sales efforts. Recently, the organization transitioned to WelcomeHome Software, a new customer relationship management (CRM) platform designed to enhance operational transparency and efficiency while streamlining the sales process across communities. This modern CRM will empower Watercrest’s team with real-time data, fostering stronger sales strategies based on informed decisions.

In addition to this, Watercrest also launched the Further Pricing Assistant, which provides competitive market insights. This innovative tool allows for data-driven pricing decisions, enabling the sales team to approach potential residents and families with confidence and clarity.

Petree emphasized the importance of such technological upgrades. "Our transition to WelcomeHome and Further reflects our commitment to working with intuitive, forward-thinking partners who understand the intricacies of senior living operations. Both platforms provide our teams with the clarity, efficiency, and insight they need to perform at a high level."

These initiatives underscore Watercrest Senior Living’s proactive approach to growth and its dedication to crafting meaningful experiences for residents, families, and staff members alike.

About Watercrest Senior Living Group

Founded with a mission to honor our heritage, Watercrest Senior Living Group is recognized as a benchmark for excellence in the senior living landscape. Known for their luxurious facilities coupled with exceptional amenities, world-class care, and innovative memory care programming, Watercrest communities focus on creating a vibrant living environment for seniors. The organization, eight times certified as a Great Place to Work, specializes in the development and management of assisted living and memory care communities while nurturing the growth of servant leaders in the industry.

To learn more about Watercrest Senior Living and its initiatives, please visit www.watercrestseniorliving.com.