#Japan #Yokohama #Yokohama City #18TRIP #HAMA Tours

A Unique Collaboration for Tourism Enhancement

In an exciting partnership, the upcoming HAMA Tours presents “Omotenashi Live” -Sparkle- will take place at Pacifico Yokohama on February 21 and 22, 2024. This large-scale live event will feature the ultra-modern interactive app game 18TRIP, set in a futuristic version of Yokohama, inviting participants to experience an adventure of hospitality.

To celebrate this collaboration, Yokohama City and the public-interest incorporated foundation, Yokohama City Tourism Association, will establish a partnership with Liber Entertainment and Pony Canyon. From February 7 to February 23, there will be a special collaboration campaign titled “18TRIP x Yokohama City.” This initiative aims to infuse energy into the local community while promoting tourism in different city districts.

Exciting Stamps and Rewards

During this period, four regions in Yokohama—Nishi Ward, Hodogaya Ward, Kohoku Ward, and Izumi Ward—will be highlighted by the characters of 18is, a unit consisting of:

• - Nishizono Renga (Nishi Ward)
• - Isotake Akuta (Hodogaya Ward)
• - Kitakata Raito (Kohoku Ward)
• - Hachinoya Nagi (Izumi Ward)
• - Ooguro Kahuka (Minatomirai Station)

These regional tourism leaders will actively participate in a digital stamp rally, called YOKOHAMA Ward Tour Digital Stamp Rally #00, encouraging visitors to collect stamps and earn digital images and exclusive stickers. Special photo spots will also be created in recommended attractions across the districts.

Travelers are invited to explore all four districts, meet the tourism leaders from 18TRIP, and enjoy what Yokohama has to offer!

Campaign Period and Areas

• - Campaign Duration: February 7 - February 23, 2024
• - Sticker Exchange: February 21 - February 23, 2024
• - Participating Areas: Nishi Ward, Hodogaya Ward, Kohoku Ward, Izumi Ward, Minatomirai Station
• - For more information, you can visit the official campaign site.

Exclusive Collaborative Tours with JTB

In addition to the campaign, there are also special original tours developed in collaboration with JTB, such as:

• - HAMA Tours Original Accommodation Plan
• - HAMA Tours Reserved Shinkansen Car Plan
• - HAMA Tours Original Bus Tour in Yokohama

These unique opportunities promise memorable experiences loaded with original perks, allowing participants to fully immerse themselves in 18TRIP and the rich offerings of Yokohama.

Details of these tours can be found on their respective web pages: HAMA Tours Special Plans.

Partnership Agreement for Tourism Development

In line with their commitment to enhance tourism within Yokohama, Liber Entertainment, Pony Canyon, Yokohama City, and the Yokohama City Tourism Association have formed a cooperative agreement focused on ensuring sustainable tourism growth in the city.

About 18TRIP

18TRIP is an adventure game set in the near-future version of Yokohama, known as HAMA18 Ward. The game's storyline revolves around revitalizing a once-popular tourist destination that is now facing challenges. Players navigate through this dynamic world alongside their childhood friend, Ooguro Kahuka, as they struggle to uplift the region’s tourism activities with the travel agency, HAMA Tours.

HAMA Tours Event Information

• - Event Name: HAMA Tours presents “Omotenashi Live” -Sparkle-
• - Dates: February 21, 2024, starting at 6:00 PM (doors open at 5:00 PM) & February 22, 2024, starting at 1:00 PM and 5:30 PM
• - Venue: Pacifico Yokohama National Convention Hall
• - For further details, please see the event page.

This captivating collaboration promises to open new avenues for local tourism while creating lasting memories for visitors in Yokohama. Stay tuned for further updates and details about this unique initiative!