Yamatoya Summer Noodles
2025-05-27 00:49:09

Introducing Yamatoya's Summer Special Cold Mixed Noodles: A Refreshing Seafood Delight

Yamatoya's Summer Highlight: Cold Mixed Noodles



As summer approaches in 2025, Yamatoya, a prominent name in Yokohama-style ramen, is thrilled to announce the launch of its limited-time summer menu item, the Cold Mixed Noodles. This fresh dish will be available from June 3, 2025, across all Yamatoya locations in Japan, promising a delicious way to beat the summer heat.

The star of this dish is a special salt sauce brimming with seafood flavor. Ingredients like bonito flakes, shrimp, clams, fish sauce, and white dashi come together to create a delightful and refreshing seasoning that is perfectly balanced for those warm summer days. Accompanying this sauce are Yamatoya’s renowned noodles—an exceptionally straight medium-thick variety with reduced water content, designed to maintain a perfect texture that complements the sauce beautifully.

What Can You Expect?


Each bowl of cold mixed noodles is topped with a mix of scrumptious components including finely chopped chashu (braised pork), bean sprouts, cabbage, green onions, and mizuna (Japanese water leaf). To enjoy this dish to the fullest, diners are encouraged to combine the special salt sauce with the toppings thoroughly. Squeeze some of the included lemon wedges over the noodles for an added burst of freshness that enhances the flavors even further. For those who crave a personalized touch, adding chili oil or pepper from the table condiments is highly recommended for an exhilarating flavor experience.

This cold mixed noodle dish represents Yamatoya’s vision of summer cuisine—a balance of refreshing, cold elements paired with bold seafood umami. Priced at 1,000 yen for a regular serving and 1,100 yen for a large serving (both prices include tax), it’s an affordable way to treat yourself as the temperature rises.

Availability


  • - Start Date: June 3, 2025
  • - End Date: Expected around August 2025
  • - Note: This limited-time dish is not available at international locations.

About Yamatoya


Founded in 2009, Yamatoya has consistently aimed to achieve unrivaled excellence in the realm of Yokohama-style ramen. The company's philosophy is to offer a rich, flavorful pork broth—devoid of any unpleasant odors—crafted through a special method that extracts only the essence of the flavor. A choice of punchy soy sauce or smooth, creamy salt sauce allows each culinary experience to suit individual preferences. Paired with noodles that have minimized water content to ensure a perfect mouthfeel, Yamatoya serves customers a bowl that's truly satisfying.

The brand also offers various customization options, allowing patrons to select their preference for noodle firmness (hard, normal, or soft), broth strength (strong, normal, or light), and oil amount (extra, normal, or light). Additionally, Yamatoya provides a wide range of on-the-table seasonings such as pepper, doubanjiang, vinegar, sesame seeds, garlic, chili flakes, and ginger that help create a unique, personalized ramen experience.

Yamatoya is evolving rapidly, now operating 16 locations nationwide (including two in Taiwan). The motivation behind its founder, Toshitora Wada's, vision was born from the lack of Yokohama-style ramen in the Tokyo Tama area. His intention was clear: to share the deliciousness of this ramen style with locals and beyond. Over the years, Yamatoya has transformed into a respected name that contributes significantly to the proliferation of Japanese ramen culture both in Japan and worldwide.

Company Information


Yamatoya is operated by AZism Co., Ltd., which embraces the philosophy of being a 'fun-seeking enterprise.' It runs a diverse range of businesses encompassing dining services (like Yamatoya and other ramen brands), entertainment (card and game retail stores), and fitness (Curves franchise locations). AZism's headquarters is located in Tachikawa, Tokyo, and was established in 1986. The chairman of the board is Toshitora Wada, and the current president is Akifumi Tezuka. As of June 2024, the company employs approximately 1,076 individuals.


In conclusion, don't miss out on the chance to enjoy Yamatoya's summer special cold mixed noodles—a refreshing dish that embodies the essence of summer while delivering a delicious seafood experience.


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Topics Consumer Products & Retail)

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