Cheers with Gong Cha: Join the Exciting 'Gong Cha Rally' and Win Drink Tickets!

Starting August 31, 2025, Gong Cha Japan will kick off an exciting social media campaign named 'Gong Cha Rally' in connection with 'GREAT Week,' which will be commemorated in September 2025. This campaign encourages fans of Gong Cha to capture and share their delightful moments while enjoying Gong Cha drinks on social media platforms.

Gong Cha holds dear its guiding principles, which they call 'GREAT Values.' These values include five core behaviors: Genuine, Respect, Empathy, Adventure, and Teamwork. Through these ideals, Gong Cha strives to achieve its mission of ‘making happiness in every sip.’ The month of September serves as a time to deepen understanding of GREAT Values, reminding everyone of their significance.

In this year’s initiative, the Gong Cha Rally focuses particularly on the principles of Adventure and Teamwork. Participants are invited to post images or videos of themselves toasting with Gong Cha drinks using the hashtag `#ゴンチャレ` on X (formerly Twitter). To appreciate their engagement, Gong Cha will randomly select 50 participants from among those who post and reward them with 10 drink tickets each. Additionally, three outstanding entries recognized as the “Best #ゴンチャレ” will win 100 drink tickets.

They encourage everyone to create fun memories with friends and family while enjoying Gong Cha, capturing those moments beautifully for the competition. So raise your cups high and let’s show the world our cherished Gong Cha moments!

Campaign Overview

To participate in the Gong Cha Rally, simply share your toasting photos or videos using the hashtag `#ゴンチャレ` on X. There’s no limit to how many times you can post—so feel free to share as many gorgeous moments as you’d like!

Participation Period

- From: August 31, 2025, 9:00 AM
- To: September 15, 2025, 11:59 PM

How to Enter

1. Follow the official Gong Cha X account @gongcha_japan
2. Post your photo/video of toasting with a Gong Cha drink, including the hashtag `#ゴンチャレ`.

Prizes

- Adventure ①: Fifty lucky winners will receive 10 drink tickets through a random draw from all participants.
- Adventure ②: Three submissions will be chosen for the title of “Best #ゴンチャレ” and awarded 100 drink tickets each.

Selection Criteria for 'Best #ゴンチャレ'

Posts will be evaluated based on the number of people appearing, unique locations or scenes, and the overall creativity of the photo/video. Winners may be featured on the official Gong Cha X account.

Note: There is no limit on the number of submissions, but please remember that private accounts cannot participate. Winners will be contacted via DM from the official Gong Cha X account and must respond within one week to claim their prize.

About GREAT Values

GREAT Values represent the core ideals that Gong Cha wants to uphold. It's all about achieving happiness through a community that values Genuine, Respect, Empathy, Adventure, and Teamwork.

In conjunction with this SNS campaign, Gong Cha will participate in the globally recognized Pink Shirt Day movement to advocate for inclusivity with a message celebrating diversity and unity. During this time, staff will wear pink uniforms inscribed with the message “Finding joy in differences, celebrating together.” More details can be found here.

Additionally, Gong Cha Japan volunteers will take part in community initiatives like cleaning efforts in local neighborhoods, reflecting their commitment to corporate social responsibility.

About Gong Cha

Originating from Taiwan, Gong Cha is a global tea café chain with over 2,000 locations in approximately 30 countries. They entered the Japanese market in 2015 and now operate around 200 stores nationwide, emphasizing high-quality tea leaves and meticulous preparation to provide customers with a delightful tea experience.