#Japan #Tokyo #Luxury Goods #Uridoki #C2B platform

Uridoki Surpasses 3 Billion Yen in Monthly Purchase Requests

In a significant achievement, Uridoki Co., Ltd., based in Shinjuku, Tokyo, has announced that it surpassed a remarkable total of 3.06 billion yen in purchase requests for March 2025. This amount marks a landmark moment for the company and reflects the growing trend of transactions in high-value items.

Uridoki operates as a C2B purchasing platform, connecting professional appraisers with users looking to sell their goods, differing from the typical C2C marketplace. Users benefit from receiving proposals from multiple appraisers, allowing them to sell their items at satisfactory prices efficiently and safely. This process has attracted high-value items and rare collectibles, creating a unique marketplace that prioritizes consumer satisfaction.

Growth Driven by Market Trends

In recent years, the popularity of high-value items, particularly luxury handbags and expensive watches, has surged due to several factors, including price adjustments in brand bags and watches, as well as an increase in gold prices. The purchase requests are telling of a shift in consumer behavior, leaning heavily towards luxuries.

High Share in Luxury Goods

When examining purchase request data by category, luxury handbags and wallets dominated, accounting for 31.0% of total requests, making it the most popular category. Following closely was the luxury watch category, which saw a significant rise to 24.6%, up from 12.0% in July 2024. In contrast, the demand for alcohol categories fell from 16.3% to 12.2%, suggesting a noteworthy shift in consumer preference. This trend indicates a growing consciousness among consumers to seek out valuable items and sell them at higher prices, reflecting the evolving market dynamics.

Dominance of Major Brand Handbags

Among the luxury handbag requests, Louis Vuitton led with a hefty 35.6% market share, solidifying its position as the top brand. Chanel followed with 13.8%, showing a modest increase from 12.3% noted in the previous year. Hermès captured 11.7%, surpassing Coach, which now ranks lower in this category. Together, these three luxury brands comprised 61.2% of the total market for luxury handbags, indicating their dominant positions in the resale market.

Strong Presence in Luxury Watches

In the watch category, Rolex emerged as the leading brand, capturing 38.9% of purchase requests despite a drop from 54.7% previously, reflecting changing consumer interests. Following Rolex, Omega held a share of 10.5%, witnessing only a slight decline. Interestingly, there is an increasing interest in other watch brands as buyers diversify their portfolios beyond these well-known names.

Prominent models within Rolex also remained favored; the Datejust attracted the most requests at 32%, followed by the Submariner at 14% and Daytona at 11%. These trends point to a continued preference for popular models in the luxury timepiece market.

The Rising Star in Whiskey

In the liquor category, Suntory Yamazaki remained a top favorite despite a decline to 12.3% of requests, losing ground from earlier data. Suntory Hibiki followed, accounting for 7.8%. Conversely, the share of other whiskey brands saw a notable increase, with high-demand items such as Hakushu, Takahashi, and Chita emerging as popular choices. This uptick in interest toward Japanese whiskey shows a growing appreciation for rare and high-quality spirits.

Fluctuating Gold Prices Affecting Market Trends

March 2025 saw gold prices hit 16,229 yen per gram, marking a new peak in the precious metals market. Factors contributing to this include fears surrounding the U.S. economy and shifts in financial policies, which have driven a renewed demand for gold as a safe haven asset. This increase in gold prices has positively affected the resale values of related items, causing a spike in purchase requests within the precious metals and jewelry sector.

Conclusion: Louis Vuitton Leads the Market

When collating purchase requests across brands and manufacturers for March 2025, Louis Vuitton once again claimed the top position, especially notable in the handbag category, while Rolex and Chanel followed suit. This ongoing success indicates a robust and thriving market for high-value items, with Uridoki at the forefront of this growing industry.

For more details on Uridoki, visit their official website: Uridoki