TENEZ Launches New 'Street Sports' Fashion Line Merging Athlete Sensibility with Urban Culture

TENEZ's New 'Street Sports' Fashion Line

The unisex apparel brand, TENEZ, is proud to introduce its new concept, the 'Street Sports' line, which merges the sensibilities of athletes with the vibrancy of urban street culture.

In the contemporary fashion landscape, the 'athleisure' style has gained significant popularity, with many opting for sportswear in their daily lives. However, TENEZ seeks to carve out its unique niche by infusing sports functionality and a sense of physicality directly into street fashion. This innovative approach diverges from traditional performance-focused sportswear, focusing instead on stylish designs that enhance everyday urban living while providing the comfort needed for athletic movements.

The Story Behind 'Street Sports'

- TO INSPIRE THE LIFESTYLE OF ATHLETES -

The foundation of TENEZ lies in a desire to deliver fashion options for athletes, even those who might not consider fashion a priority. The goal is to create items that make it easy to look fashionable in both sports and street settings.

Throughout our journey within the world of tennis, we have met numerous top athletes across various sports. A recurring observation was the lack of items that successfully blend functional sportswear with everyday fashion. Many athletes simply don’t have the time to focus on fashion, yet we believe they deserve accessible clothing that effortlessly enhances their style.

Visit our POP UP SHOP at the Nishiginza Department Store to see samples from the TENEZ STREET SPORTS lineup!

Brand's New Theme: 'Move with Style, LIFESTYLE FOR ATHLETES'

TENEZ aims to dissolve the boundaries between sports and daily wear, fashion and function, performance and sensibility. Through the 'Street Sports' concept, we elevate the athlete lifestyle into a fashionable expression.

The collection draws inspiration from street silhouettes and styles, while integrating materials and functionalities taken from sports. The designs and styles are personally crafted by the brand's founders, TOMITA TWINS, reflecting a distinct and incomparable aesthetic.

Moreover, we derive cues from the spirit and movements of tennis, recreating them into an elegant street style that seamlessly blends with urban environments. This results in modern, sophisticated designs that fit effortlessly into city landscapes.

Beyond Fashion and Functionality

With the goal of surpassing the divide between everyday wear and athletic performance, as well as bridging sensibility with functionality, TENEZ is committed to continuing our journey of redefining lifestyle apparel. Stay tuned for upcoming releases, including new bottoms and jackets that will further enhance our collection.

Anticipate TENEZ's evolution as we strive to support a fashionable lifestyle that is also functional, helping athletes shine in all aspects of their lives.

About TENEZ