#Sustainability #Energy Efficiency #Istanbul #Turkey #Beko Appliances

Beko Unveils Innovative Home Appliances

As the home appliance industry converges this week at IFA Berlin, a prominent trade show for technology and consumer electronics, Beko, a leading global brand in home appliances, is rolling out its newest line of energy-efficient products. This exciting array of innovations reflects the company's commitment to sustainability while offering users advanced features and unmatched efficiency in everyday use.

A New Era of Energy-Efficient Appliances

Beko's latest offerings underscore a growing market demand for eco-conscious products. With an emphasis on energy savings and environmental responsibility, Beko is introducing appliances designed to optimize efficiency without sacrificing functionality. From refrigerators to dishwashers and cooking systems, the company is preparing to set a benchmark in the appliance industry with cutting-edge technology.

Refrigerators That Keep It Fresh

Among the highlights is Beko's innovative range of refrigerators, which set new standards for freshness and energy efficiency. The 60 cm combi No Frost refrigerator boasts an impressive capacity of 415 liters, featuring an energy class rating of A and operating at a whisper-quiet 29 dBA, perfect for any home setting. For those in cozy living spaces, the compact 54 cm built-in refrigerator provides 270 liters of storage and maintains noise levels equal to its larger counterpart.

Incorporating Beko’s FreshLock™ and ProFresh technologies, these refrigerators extend the lifespan of fresh foods. The FreshLock™ cooling technology maintains optimal humidity levels, improving food freshness by up to 30%, while ProFresh can preserve taste and nutrition for specific food types four times longer than ordinary methods. Additionally, VitalCare™ lighting enhances the antioxidants in fruits and vegetables, ensuring healthier consumption for families.

Smart Dishwashing Solutions

Beko is also elevating dishwashing experiences with appliances that boast intelligent technologies aimed at reducing energy and water usage. The latest dishwashers integrate the PowerIntense spray arm system. This feature enhances cleaning performance dramatically, reaching even the most challenging spots and providing up to five times better results than previous models.

Equipped with SensorAdapt AI, these dishwashers analyze load size and soil level, automatically adjusting water and energy consumption. This unique capability can cut energy and water use significantly, reducing overall cycles by up to 50%. It also comes with a flexible third rack, giving users more options when loading dishes and accommodating taller items such as mugs.

Revolutionizing Cooking Techniques

In its dedication to modern cooking solutions, Beko has rolled out advanced cooking appliances that are not just efficient but also incredibly smart. For instance, the new slim induction hob features SafeCook Sensor technology, which detects cooking temperatures and safely ends the cooking process to prevent overheating.

Built-in ovens from Beko combine the speed of microwaves with traditional oven functionalities for optimal cooking versatility. One notable model employs SteamSense+ technology, ensuring precise humidity control and temperature adjustments, leading to perfectly cooked meals every time.

Commitment to Innovation and Sustainability

Akın Garzanlı, Chief Marketing Officer of Beko, stated, “Beko’s new generation of appliances presents a future where innovation and sustainability come together, giving consumers choices that enhance greener lifestyles and streamline home management.” The introduction of these state-of-the-art products not only represents a shift in consumer preferences but also aligns with broader industry trends prioritizing sustainability.

Beko's history of commitment to quality and consumer satisfaction extends beyond these innovations, fostering a company culture that thrives on reliability and durability. This approach ensures that all products meet the evolving needs of today's consumers and contribute positively to environment-friendly living.

About Beko

Founded as an international home appliance company, Beko is now recognized as the largest white goods manufacturer in Europe. With subsidiaries in over 55 countries and a workforce exceeding 50,000 employees, Beko has solidified its presence on a global scale. The company reports a turnover of over 10.6 billion Euros and shows significant progress in sustainable practices, earning its place amongst the most respected brands in the home appliance sector.

Beko continues to lead by example, inspiring households to embrace smarter living while respecting our planet’s resources. By advancing energy-efficient technologies and promoting sustainability, Beko remains dedicated to responsible home management for all consumers.