#Japan #Tokyo #Gaprise #Speed Kit #Belluna

Belluna Online Store's Speed Improvement Initiative

Introduction
In a significant move to enhance the digital shopping experience, GAPRISE, a company based in Tokyo's Chiyoda District specializing in digital business aid, has announced that its all-in-one speed improvement tool, Speed Kit, will be fully implemented on the Belluna Online Store starting April 2025. This initiative aims to boost the website's performance by an impressive 40%, addressing user concerns regarding slow loading times.

The Necessity of Speed Improvement for E-Commerce

E-commerce websites face numerous challenges regarding speed, including:
1. CDN Integration: Utilizing a Content Delivery Network to serve content from geographically closer servers.
2. Image Optimization: Implementing size reduction and format optimization for images, alongside lazy loading techniques.
3. Code Optimization: Compressing JavaScript and CSS while eliminating unnecessary code.
4. Caching: Utilizing browser and CDN cache to minimize reload times.
5. Server-Side Optimization: Enhancing database queries and improving server response times.

However, many companies find it challenging to implement these strategies fully due to existing system limitations, package constraints, and development resource issues.

Journey to Implement Speed Kit

The decision to integrate Speed Kit stemmed from user feedback highlighting slow display speeds, signaling a critical area for improvement. As the digital landscape continues to evolve, brands must ensure their websites are user-friendly and fast to maintain a positive brand image.

Despite efforts to tweak settings of Google AMP and CDN, along with HTML optimizations, results that customers could feel remained elusive. Compounded by the operational challenges associated with managing third-party tags, GAPRISE began exploring solutions.

Upon discovering Speed Kit and observing results from a simulation site, the company proceeded with a Proof of Concept (PoC).

Benefits Observed from the Implementation of Speed Kit

The A/B testing during the PoC revealed astounding improvements in the Largest Contentful Paint (LCP) metric, showcasing:

• - 27% Increase in overall domain speed
• - 40% Faster load times on the top page
• - 46% Speed Increase on product listing pages
• - 37% Speed Improvement on product detail pages

Expectations of enhanced user experiences and conversion rates, driven by faster site interactions and smoother navigation, were pivotal in justifying the decision for full-scale integration. The initiative promises increased customer satisfaction and purchasing completion rates without necessitating drastic changes to the existing system.

Understanding Speed Kit

Developed through research in collaboration with Hamburg University in Germany, Speed Kit leverages AI-driven technology as a unique web performance solution. By employing cutting-edge caching algorithms and network technologies, it facilitates immediate webpage loading. Combining service workers, edge caching, and advanced optimization tactics allows Speed Kit to mitigate common issues like website latency and bandwidth constraints, currently deployed across over 10,000 global sites.

About GAPRISE

As noted by Gartner Japan, 2023 is poised to witness a 4.7% increase in Japan's enterprise IT spending, expected to surpass ¥30 trillion by 2025. However, the SaaS market only accounted for ¥1.1 trillion in 2022, suggesting vast growth potential.

Since 2012, GAPRISE has been at the forefront of identifying and introducing innovative technologies from around the globe to differentiate itself within a competitive SaaS ecosystem. With strong partnerships with various successful companies and a commitment to providing diverse options tailored to client needs, GAPRISE continues to enhance its offerings.

As the completion of Google's Optimize service approaches, GAPRISE is uniquely positioned to become the sole distributor of the recommended A/B testing tools in Japan, set to launch multiple site speed improvement tools in February 2024. Through the introduction of advanced technologies and consultancy services, GAPRISE aims to solve client challenges and accelerate business growth.

Company Information

• - Name: GAPRISE Inc.
• - Established: January 27, 2005
• - CEO: Ryouichi Kai
• - Capital: ¥20 million
• - Location: 2-2-1 Kanda Nishikicho, Chiyoda, Tokyo, WeWork KANDA SQUARE 11F
• - Website: gaprise.com