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July 2025: A Month to Remember for Consumers

The month of July 2025 has come and gone, leaving behind a plethora of noteworthy press releases that highlight the innovative spirit of various brands. With so much happening, it can be overwhelming for both consumers and journalists to keep track. Fear not! Here’s a curated roundup of the standout press releases from this past month.

1. BuzzBallz Shaped Pool

Who said all pools have to be rectangular? The new BuzzBallz pool, shaped like the iconic cocktail container, is here to change the game. This vibrant, above-ground pool boasts a size of nearly six feet wide and over five feet tall. It's an invitation to turn your backyard into a lively celebration spot, perfect for summer parties and gatherings.

2. Rakuten American Express® Card

The partnership between Rakuten and American Express has birthed the Rakuten Card, which now rewards users with an additional 4% Cash Back on Rakuten purchases. With no annual fee and unique offers, this card transforms everyday shopping into an exciting rewards adventure.

3. Sturgis Harley-Davidson Dealership

Celebrating the Sturgis Rally, the new Sturgis Harley-Davidson dealership made history by offering a limited-edition motorcycle giveaway and securing the first-ever sales on Main Street. This initiative plays a significant role in enhancing the local riding community experience.

4. KFC’s Comeback

In a grand gesture to loyal fans, KFC has initiated its Come Back Era with a campaign that offers free buckets of Original Recipe chicken. By emphasizing its freshly prepared offerings, the brand aims to rekindle the love for its iconic fried chicken.

5. Victoria's Secret PINK and LoveShackFancy Collaboration

In a delightful blend of styles, Victoria's Secret PINK has teamed up with LoveShackFancy to unveil a limited-edition collection that embodies friendship and femininity. The collaborative line features must-have lounge sets and playful apparel, appealing to the Gen Z audience that cherishes both style and comfort.

6. Callaway’s Happy Gilmore 2 Merchandise

In celebration of the highly anticipated movie sequel, Callaway has launched Happy Gilmore-themed limited edition putters and golf balls. Known for its legacies, this merchandise carries popular quotes and visuals from the film, adding a nostalgic element for fans and golfers alike.

7. High Noon Vodka Seltzer Recall

Attention is drawn to High Noon as they announce the recall of specific Beach Variety packs that mistakenly contained cans filled with vodka seltzer labeled as energy drinks. Safety measures have been put in place to ensure consumer safety amidst the error.

8. Casio’s Mechanical Edifice

Casio has introduced its first-ever mechanical Edifice, the EFK100 Series. Each watch is crafted with fine attention to detail, featuring robust materials that elevate both aesthetics and functionality, appealing to watch enthusiasts.

9. Gunna's Venture into Wellness

Music artist Gunna has taken a step into wellness by becoming an owner of Flerish, a hydration brand that prioritizes healthful ingredients. Flerish uses watermelon as a base and focuses on performance, recovery, and clean hydration.

10. Celebrating 50 Years of Miller Lite

Miller Lite is celebrating its 50th anniversary by giving away 50,000 beers. This anniversary event also invites fans to partake in a toast, demonstrating the brand's dedication to its community of beer lovers over the decades.

11. Ariana Grande’s New Fragrance

Ariana Grande has just unveiled the next scent in her LOVENOTES collection. Plush Vanilla launched exclusively at Sephora, marking a new chapter for her fragrance line that fans eagerly anticipate.

12. PepsiCo's Prebiotic Cola

In a twist on a classic, PepsiCo has released its first-ever prebiotic cola aimed at modern consumers. With a lower calorie count and a commitment to maintaining the beloved cola flavor, this drink introduces health-conscious choices for cola lovers.

13. New Popeyes Signature Sauce

Popeyes has officially entered the dipping sauce game with its first-ever signature sauce. Inspired by its New Orleans roots, this sauce promises a bold flavor experience for dipping seasoned fried chicken and other menu items.

Consumer Trends

The evolving consumer landscape is illustrated through these announcements, showcasing the way brands are meeting demands while engaging in fun and meaningful encounters with their audiences. Among notable themes this July were the celebration of National Ice Cream Day, where numerous brands introduced exciting flavors and product offerings to honor this beloved dessert, as well as back-to-school campaigns that many brands launched in anticipation of the school season.

In the ever-changing realm of consumer products, staying informed can be challenging. PR Newswire strives to simplify this process by delivering curated lists of essential announcements each month. Stay tuned for what August holds for consumers and brands alike!