#Norway #Bergen #Xtep #PB Master #Bergen Marathon

Xtep Unveils PB Master: A Game Changer for Marathon Runners

On May 1, 2026, Xtep, a leading global performance running brand, launched PB Master, a new initiative aimed at supporting marathon runners worldwide. The debut took place at the prestigious Bergen Marathon in Norway, where the program quickly garnered attention from local runners. The enthusiastic participation demonstrated a strong connection with the running community, marking it as a significant step for Xtep in its engagement with athletes.

The Launch of PB Master

The event was highlighted by the impressive performance of Tage Morken Augustson, who wore the flagship Xtep running shoes and clinched the championship with a remarkable time of 23:40. Runners who participated in the marathon praised the exceptional propulsion and stability offered by Xtep's footwear throughout the race, showcasing the brand's commitment to enhancing athletic performance.

What is PB Master?

PB Master is designed as a comprehensive support program for marathoners, stemming from Xtep’s innovative X-RUN initiative. Recognizing the passion and competitive needs of runners, Xtep provides participants with complimentary high-performance running shoes and technical apparel. Additionally, cash rewards are available for runners who achieve personal bests, motivating dedicated athletes to experience Xtep’s professional-grade products.

As part of the expansive X-RUN ecosystem, PB Master joins other initiatives such as the Global Elite Program, the 10K Time Trials, and the X-Run Camp, all aimed at offering runners multiple opportunities to challenge their limits and build strength.

Expanding Across the Globe

Following its successful launch in Bergen, PB Master will expand to over 16 marathons across regions, including Southeast Asia, Central Asia, Russia, CIS countries, Europe, and the Middle East. Runners interested in the program can keep up with the latest updates, race schedules, and registration through Xtep's official Instagram account @xtepofficial.

How to Join PB Master

Joining PB Master is straightforward. Here’s a step-by-step guide for interested runners:

1. Scan the QR code found on race posters that will be released two months ahead of each event.
2. Submit proof of registration for selected Xtep races.
3. Upload your personal best from the last 12 months in the same category.

Benefits for Runners

Each race will select 50 runners to receive an Xtep gear pack, which includes a technical t-shirt and a pair of performance shoes to be worn during the race. Moreover, the top 20 runners who set a new record will win a cash prize of $60.

Participants are required to share two videos: an unboxing of their gear and a recap of the race, with links provided for verification. Note that sizes are subject to availability, and QR codes for team registration will be made available two months before each marathon.

Competitive Footwear

PB Master leverages Xtep's high-performance Champion Edition running shoes, which cater to various paces and skill levels. The shoe ranges include:

• - 160X Line: Designed for marathoners running between 3:30 to 4:00 hours, featuring carbon plate propulsion at approximately 4:30/km pace.
• - 160X 7.0 PRO: Targets those aiming for sub-3:30 and 3:00 finishing times.
• - 260X Series: Crafted for advanced training for marathoners finishing in under 4 hours, accommodating speeds between 3 min/km to 7 min/km.
• - 360X Line: Entry-level daily training shoes with a softer carbon plate for everyday comfort and support.

Upcoming Global Events

After the Bergen marathon, PB Master will continue its journey to key markets, including:

• - Jakarta Marathon, Indonesia: June 13-14, 2026
• - Alamein Cairo Runners, Egypt: July 24, 2026

From seasoned marathoners to beginners, Xtep invites runners globally to join the PB Master program, break personal records, and experience the thrill of running farther, faster, and stronger with their elite running gear.