#United States #Atlanta #Loop Tackle #KUIU #Cox Outdoors

Cox Enterprises Unveils New Venture: Cox Outdoors

Cox Enterprises, a leader in various sectors, has taken an ambitious step by launching Cox Outdoors, a fresh business segment aimed at enhancing outdoor recreation and conservation efforts. Announced on December 9, 2025, this initiative is a significant move that seeks to unite and expand the company's recent investments in the outdoor sector.

This new segment amalgamates two notable companies under the Cox umbrella – Loop Tackle and KUIU. Loop Tackle is dedicated to producing expert fly-fishing gear while championing the protection of wild fish and their habitats. KUIU, on the other hand, is revered for developing innovative outdoor performance gear. By bringing these two companies together, Cox Outdoors aims to enhance their growth potential and allow them to contribute substantially to conservation efforts, thereby ensuring that the natural beauty of the wilderness remains preserved for generations to come.

A Vision for Conservation and Recreation

Alex Taylor, the chairman and CEO of Cox Enterprises, expressed enthusiasm about this new venture, stating, "Cox Outdoors is a way for us to continue diversifying into new industries that let us make a meaningful difference on the world around us. The focus on conservation is rooted in my personal values, and protecting wild spaces has never been more crucial."

The outdoor recreation market presents a lucrative opportunity, estimated at $37 billion. Taylor emphasizes that this is just the beginning of Cox's ventures in this burgeoning industry. By investing in this sector, the company aims to encourage individuals to immerse themselves in nature and connect deeply with the environment.

Leadership and Future Prospects

At the helm of Cox Outdoors is Will Thorburn, who has been with Cox Enterprises for 15 years. Thorburn previously led Cox Cleantech and is well-versed in identifying opportunities for investment and growth. He has pioneered various initiatives to integrate sustainability and profitability. Thorburn affirms that the vision for Cox Outdoors is all about fostering connections between people and nature. He believes that as technology continues to permeate daily life, there is a pressing need to promote activities that engage individuals with the wilderness, inspiring them to share their experiences and advocate for the protection of the environment.

Ongoing Commitment to Sustainability

This initiative aligns with Cox Enterprises’ longstanding commitment to sustainability. The company, through its James M. Cox Foundation, has contributed over $325 million to various environmental and conservation efforts. Additionally, Cox has invested more than $2 billion towards cleantech ventures and innovations aimed at fostering a more sustainable future.

The launch of Cox Outdoors marks a pivotal moment as it aligns with a wider corporate philosophy focused on empowering communities and ensuring a better future for the next generation. By fostering a deeper appreciation for nature through various outdoor experiences, Cox Enterprises aims to leave a lasting positive imprint on both the environment and society.

As this new division takes root, it will not only showcase Cox's commitment to restoring and protecting the planet but may also set the stage for future investments that further advance both recreational and conservation efforts. Cox Enterprises continues to stand as a beacon of hope for those who cherish the outdoors, showcasing how business, passion, and environmental stewardship can pave the way for a sustainable future.