Partnership Between Productsup and Protokol to Facilitate Digital Product Passport Creation for EU Compliance
In an effort to streamline compliance with upcoming European Union regulations, leading platforms in data management and digital solutions, Productsup and Protokol, have announced an innovative partnership. This collaboration aims to facilitate the creation of Digital Product Passports (DPP) using existing product data, enabling businesses to prepare effectively for the Ecodesign for Sustainable Products Regulation (ESPR).
As the ESPR sets forth requirements for DPP implementation across multiple sectors and product categories, companies manufacturing or selling products within the EU are urged to adapt to these new regulations. Lars Rensing, CEO of Protokol, emphasized the significance of effective data collection in the process of creating DPPs. With data often scattered across various platforms and formats, the integration between Productsup and Protokol promises a smoother approach.
Businesses utilizing this joint service can harness their existing product information, whether sourced from Productsup or external systems. This not only minimizes the workload related to gathering compliant data but also accelerates the overall process of adopting the DPP standards. By reducing redundancies and potential errors in data entry, the partnership between these two organizations helps companies focus more on achieving compliance without disrupting their operations.
The DPP initiative, as part of a broader regulatory framework, is intended to enhance product traceability, sustainability, and circularity across diverse industries — including textiles, electronics, and steel — starting in 2027. This shift will provide crucial insights regarding materials used, reparability, recyclability, and environmental impact throughout a product's lifecycle. Moreover, the Omnibus regulation aims to harmonize sustainable data sharing, complementing the ESPR and the Corporate Sustainability Reporting Directive (CSRD). Although the latter faces a delay in enforcement until late 2025, it serves as a preparatory period for businesses striving for long-term compliance.
To successfully implement the DPP, organizations will need to collect and standardize detailed product data such as material compositions, repair guidelines, and certifications in a secure and machine-readable format. These data points must be accessible to all stakeholders across the supply chain per ESPR and Omnibus standards.
Johannis Hatt, CEO of Productsup, noted that this collaboration enables automation of complex data processes, resulting in a more efficient and scalable solution. By transforming enriched product data into comprehensive digital product passports without the need for manual reformats or repetitive entries, this partnership not only optimizes the DPP creation but also significantly reduces resource expenditure in line with EU requirements.
The synergy of Productsup and Protokol thus positions businesses to navigate a landscape of evolving regulations effectively while maintaining data integrity. As industries increasingly focus on sustainability and compliance, this partnership provides a robust solution for companies aiming to excel in an environmentally-conscious market.
For those eager to delve deeper into the insights provided by their collaboration, Productsup and Protokol will host a webinar titled 'Leveraging Existing Product Lifecycle Data to Align with EU Sustainability Regulations,' scheduled for June 17, 2025. Participants can register for this informative session to learn more about the implications of DPP regulations and strategies for effective compliance.
For further details regarding how Productsup can assist in preparing your product feeds for global sustainability regulations, visit www.productsup.com. To discover the benefits and initiation processes for Protokol’s Digital Product Passport, check out www.protokol.com.
About Protokol: Protokol specializes in developing Digital Product Passport solutions tailored for companies of all sizes. Their unique DPP platform allows early adopters to kick-start pilot projects across their product ranges, paving the way for compliance and facilitating long-term sustainability and circularity objectives. With a network of trusted partners covering compliance, product standardization, sustainability, and lifecycle analysis, they provide comprehensive DPP solutions tailored to its clients' needs.
About Productsup: Founded in 2010 and headquartered in Berlin, Productsup empowers international enterprises to create seamless product content journeys across channels, handling over two billion products monthly to optimize product, brand, and service experiences. Partnering with over a thousand brands, including Sephora and ALDI, Productsup stands out as a leading platform in feed management and syndication.