Insurance Store Launch
2025-12-16 02:17:40

New Insurance Consultation Store Opening at Aeon Mall Miyazaki in December 2025

Introduction to Hoken Minna no Heya


On December 19, 2025, the insurance consultation store "Hoken Minna no Heya" will officially open its doors at Aeon Mall Miyazaki, marking the second location in Miyazaki Prefecture operated by Hoken Minna no Heya Group. This new outlet aims to simplify and make insurance consultations more accessible for residents, offering a comprehensive range of services.

Aeon Mall Miyazaki's Importance


Located at Aeon Mall Miyazaki, which celebrated its 20th anniversary this year, the largest commercial facility in the prefecture provides a welcoming environment for shoppers. With free parking and convenient direct bus services from Miyazaki Station, the new insurance store aims to attract customers looking for easy access to insurance support.

The addition of this second store, following the opening of the Miyazaki Aeon Miyakonojo store in 2009, reflects the commitment of Hoken Minna no Heya to expand its reach, intending to help more clients navigate the intricacies of insurance. To enhance the shopping experience, the new store features a kid’s play area, ensuring that families can visit comfortably.

Commitment to Customers


Advisor Hiroshi Ito, affiliated with the new location, emphasizes the goal of demystifying insurance products. Understanding that many individuals perceive insurance as complex and daunting, Hoken Minna no Heya strives to create a welcoming atmosphere where customers feel valued and understood. By offering personalized consultations, the team aims to address concerns clearly and directly, ensuring individuals leave feeling informed and reassured.

Grand Opening Events


To celebrate the launch, the store has organized an exciting opening campaign. Visitors will be treated to complimentary juice on December 19 and 20, as well as a balloon art event on December 21, 2025. These events will take place on the first floor of Aeon Mall Miyazaki, and will require attendees to briefly engage in a discussion about insurance consultation services.

Event Details


  • - Juice Giveaway: December 19-20, 2025, from 10:00 to 17:00
  • - Balloon Art Event: December 21, 2025, from 10:00 to 17:00 (with a break from 12:00 to 13:00)
  • - Each person can receive one can of juice and participate in the balloon art event once per household.

Note: The distribution of juice is subject to availability and participants underage must be accompanied by a guardian.

Store Information


  • - Address: 862-1 Eguchi, Shinbeppu, Miyazaki City, Miyazaki Prefecture, Aeon Mall Miyazaki 1F
  • - Operating Hours: 10:00 AM - 9:00 PM (Closed on facility holidays)
  • - Access: About a 10-minute direct bus ride from JR Miyazaki Station’s East Exit. Approximately a 10-minute drive from Phoenix Seagaia Resort or JR Miyazaki Station.
  • - Phone Number: 0985-77-7807
  • - Website: Hoken Minna no Heya

Company Overview


Hoken Minna no Heya Group operates nearly 350 stores nationwide, partnering with over 40 insurance companies. The company prioritizes face-to-face consultations but also offers online, in-home, and telephone support, emphasizing its commitment to providing free services to clients as part of their life support platform.

As of January 2025, the group has over 2,200 employees, striving to ensure every individual enjoys a secure and fulfilling life. With services ranging from insurance consultations to housing loans and caregiving advice, Hoken Minna no Heya is dedicated to removing barriers and worries from clients' lives.

For more information about Hoken Minna no Heya, visit their corporate website here and their insurance services website here.


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Topics Consumer Products & Retail)

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