#Japan #Tokyo #Cross-Media #Switch Media #Nissei

Join the Seminar on Cross-Media Strategies

On March 24, 2026, from 1:00 PM to 2:00 PM JST, Switch Media Inc. and Nissei Corporation will host an insightful online seminar titled "Unlocking Brand Awareness Through TV and Digital Advertising: Nissei's Cross-Media Strategy." This event aims to assist businesses in navigating the complexities of cross-media advertising for effective brand building.

Switch Media, headquartered in Minato City, Tokyo, is known for its innovative AI advertising data platforms, including Cross-Media Insights and TVAL (Teeval). These tools streamline the evaluation of television and digital advertising through a unified metric system. With this seminar, they seek to educate attendees on optimizing their advertising budgets and measuring the success of branding initiatives.

Why You Should Attend

In today's competitive market, developing an effective advertising strategy that transcends various media platforms can be challenging. Many companies grapple with how to design the best ad posting plans across channels such as TV, YouTube, and TVer. This seminar will address these concerns by showcasing Nissei's integrated approach to analyzing the impact of TV commercials combined with digital advertising. Participants will gain insights into their effective cross-media optimization practices that can be applied practically.

During the last seminar, Nissei shared its experiences regarding its first TV commercial campaign and the subsequent evaluation of its impact. In this second part of the series, the focus will shift to strategies for expanding reach, incorporating both television and digital ads into a cohesive cross-media plan. The session will delve into tangible aspects, such as magnifying target reach across platforms and analyzing the influence on audience attitudes.

The seminar is tailored for:

• - Those wanting to evaluate the effectiveness of TV and digital ads using uniform metrics
• - Individuals looking to make informed budget allocation decisions to drive business growth
• - Marketers seeking to visualize the outcomes of branding initiatives to aid future investment decisions

Event Details

• - Seminar Name: Unlocking Brand Awareness Through TV and Digital Advertising: Nissei's Cross-Media Strategy
• - Date: March 24, 2026
• - Time: 1:00 PM - 2:00 PM JST (Registration starts at 12:55 PM)
• - Format: Zoom Webinar
• - Participation Fee: Free
• - Registration: Click Here

Important Note: The seminar is intended for corporate participants only. Individuals, employees from advertising agencies, broadcasters, research companies, or those offering TV commercial effectiveness measurement services are kindly asked not to register.

Featured Speakers

• - Yumika Itoga – Strategic Planning Group, Nissei Corporation
• - Ryousuke Maeda – Executive Officer, Business Consulting Division, Switch Media Inc.
• - Kensuke Shinmura – Business Consulting Division, Solution Consulting Group, Switch Media Inc.

About Switch Media

Switch Media Inc. specializes in AI-driven advertising data platforms like Cross-Media Insights, which help brands allocate their media budgets effectively by unifying TV and digital ad metrics. Additionally, they manage TVAL, which connects TV commercial exposure data with purchase metrics from Intage, allowing for in-depth revenue impact analysis.

For further details, resources, and employment opportunities, feel free to visit:

• - Switch Media Website

Disclaimer

All company names and product names mentioned are trademarks or registered trademarks of their respective companies.