Celebrating Route 66 Centennial: New Mexico and Chex Mix's Unique Partnership
New Mexico Tourism and Chex Mix Celebrate Route 66
The New Mexico Tourism Department, together with New Mexico Magazine and Chex Mix, is embarking on a thrilling adventure to honor the upcoming Route 66 Centennial. This collaboration features limited-edition Chex Mix BOLD packaging adorned with a unique New Mexico theme and a captivating road trip sweepstakes.
Scheduled for November 11, 2026, this centennial not only celebrates the historical significance of Route 66 but also invites travelers to explore the vibrant landscape and cultural heritage of New Mexico along this iconic highway. The specially designed packaging is now available in convenience stores nationwide, accompanied by Route 66-themed point-of-sale displays, elevating the experience of snacking while on the road.
Route 66, often referred to as the
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