Matsuya Celebrates 60 Years with Discount on Grilled Beef Dishes

Matsuya’s 60th Anniversary Celebration

As Matsuya Foods approaches its milestone of 60 years, it continues to delight customers with flavorful dishes. From February 3 to February 10, 2026, Matsuya will hold a special event featuring a 100 yen discount on a variety of grilled beef offerings. This promotion is designed to showcase the upgraded quality of their beef, focusing on the top two ranks of flavor that are sure to impress.

The star of this event is undoubtedly the popular “Grilled Beef Set Meal.” This dish features juicy, perfectly seared beef, complemented by an array of sauces to enhance its rich flavors. Diners can savor every bite, making it an ideal meal that pairs deliciously with rice. Matsuya encourages everyone to experience this exquisite taste for themselves during the fair.

Available menu items include the classic “Grilled Beef Set Meal,” the spicy “Grilled Beef Stir-Fry Set Meal,” and the aromatic “New Grilled Beef Rice Bowl.” Whether you're opting for a familiar favorite, looking to spice things up, or desiring a convenient rice bowl option, this enticing selection offers something for everyone. With these limited-time offers, it's the perfect opportunity to indulge in the deliciousness of grilled beef.

The Secret Behind Matsuya's Unique Sauce

Matsuya’s grilled beef sauce comes in three delightful variations—Ponzu, Sweet, and Barbecue—but the standout for the Grilled Beef Set Meal is the Ponzu. Made with carefully sourced yuzu citrus juice from Kochi Prefecture, this sauce not only enhances the flavors of the beef but also provides a refreshing finish that elevates the entire dish.

Takeout for Even Greater Value

For customers who opt for takeout, there's an added incentive. During the fair, ordering any of the grilled beef dishes will allow you to purchase the hearty “Pork Miso Soup” for just 100 yen—a savings of 140 yen from the regular price. The combination of “Grilled Beef and Pork Miso Soup” is not only satisfying but also perfect for those busy days when you need a quick meal that delivers flavor and warmth. Be sure to take advantage of this amazing offer on Matsuya's grilled beef dishes and Pork Miso Soup!

Upcoming Events: A Sneak Peek

Looking ahead, Matsuya will continue its 60th anniversary celebrations with a third event. Starting February 10, 2026, Matsuya will introduce a “Korean Barbecue Increase Fair,” where customers can enjoy even more delectable beef. Further details will be announced soon, so stay tuned!

Eligible Menu Items

- Grilled Beef Set Meal
- Spicy Grilled Beef Stir-Fry Set Meal

(Discount applies to all meal sets related to the above.)

- New Grilled Beef Rice Bowl (Small, Regular, Large)

Please note, if you choose takeout, additional fees apply for miso soup. However, rice sizes can be upgraded to large or extra large at no extra charge.

This promotion is valid at select Matsuya locations across the country (exclusions may apply). For more details on participating stores, please contact them directly.

Matsuya also provides various avenues to enhance your dining experience, including special mobile ordering through the Matsuya Foods app, where you can access great coupons and promotions. Additionally, generous cashless payment options are available to ensure a seamless and rewarding experience.

Stay updated on new menu items and exclusive offers through Matsuya's official social media channels. Follow @matsuya_foods on X (formerly Twitter) for the latest news, limited-time offers, and much more as Matsuya celebrates 60 wonderful years of serving delicious meals.