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Favor's 2025 Report: How Texas Orders In

In a revelatory release on December 19, 2025, Favor, an exclusive delivery app designed by Texans for Texans, unveiled its much-anticipated annual report, How Texas Orders In for 2025. This report outlines the shifting trends, gastronomic preferences, and quirky moments that emerged as integral parts of Texan life, showcasing the vital role of delivery in enhancing communal and individual experiences.

Texans' Culinary Favorites

The report indicates that Tacos and Queso have continued their reign as top choices for food-loving Texans. Interestingly, coffee has climbed the ranks this year, outperforming Dr. Pepper as the beverage of choice for many. Preference data indicates a strong move towards authentic regional flavors, with corn tortilla tacos preferred over flour, sweet tea regarded more favorably than unsweet tea, and a liking for white wine overtaking red. In a particularly Texan twist, bone-in wings are decidedly favored over their boneless counterparts. Avocados, tomatoes, jalapeños, and limes are pivotal in H-E-B Now orders, implying that Texans were busily preparing guacamole throughout the year.

Hyper-local Delivery Moments

Favor’s app operates in over 400 cities in Texas, highlighting the importance of local trends. The report details interesting local events such as Austin dramatically boosting Thai food orders during the season finale of White Lotus. The Dallas–Fort Worth region led in edamame orders while Houston residents topped the charts with messages of gratitude and friendly greetings in their Delivery Notes. Interestingly, San Antonio stood out in requests for extra jalapeños, while the Rio Grande Valley notably ordered tamales at over 14 times the average rate compared to other cities.

Lubbock experienced a fun spike in tortilla orders during college football season, closely followed by a drop after the incident of tortillas being tossed on the field became frowned upon.

Unique Delivery Communications

One of the most endearing features from the report includes the quirky Delivery Notes submitted by Texans that offer a peek into their humorous and friendly communication with Favor Runners, the name given to the delivery drivers. While “Don’t knock” remains the most frequent request, there has been a noticeable increase in humorous “don’t judge” notes, such as “Don’t judge the dead plants on my porch” and amusing remarks like “Don’t judge me by how close I live to the store!”

These quirky notes illustrate how even a quick delivery can become a moment of connection among Texans, providing insights into their lives in unexpected ways. Some deliveries even encompassed necessities for spontaneous moments—like hair dye for an urgent mid-color touch-up or a quick soda run when a restaurant’s drink machine malfunctioned.

Who is Favor?

Founded in 2013 in Austin, Favor has continually evolved, now serving more than 400 Texas cities with a dedicated fleet of over 100,000 Runners who’ve successfully delivered more than 100 million orders ranging from meals and drinks to everyday essentials. Highlighting its prominence in the delivery market, Favor made history in 2018 by becoming the first on-demand delivery service in the US to achieve profitability, later being acquired by H-E-B, a cornerstone retail giant in Texas since 1905.

For a closer look at unique local trends and food preferences, you can view the complete report at howtexasordersin.com. As Favor continues to shape the future of food delivery in Texas, it remains an indispensable tool for Texans aiming to enjoy the best their state has to offer without stepping outside their doors.