#Japan #Tokyo #Calbee #Foodist #Recipe Goods

Calbee Partners with Culinary Influencers for Unique Merchandise

Calbee, a leading snack food company, has recently teamed up with the renowned Foodist service to create original merchandise celebrating illustration recipes developed by popular culinary influencers. This collaboration marks an exciting venture in the food influencer space, showcasing the creativity of individuals passionate about cooking and food.

The Foodist service, operated by Island Inc., connects around 30,000 food influencers and creators across Japan. This extensive network is recognized as one of the largest in the country, providing a platform for food enthusiasts to share their passion through various social media platforms. With the recent collaboration, Calbee aims to engage with this vast community and provide fans with fun, everyday products featuring beloved snack themes.

Project Overview

From winter 2024 through spring 2025, selected influencers, known for their vibrant and inventive food content, worked diligently to craft unique illustration recipes using Calbee’s popular snacks as inspiration. Influencers such as Mai no Oyakutsu, Boku, Kimu Ken, and Maki are just a few names contributing to this initiative. Under the expert direction of Island Inc., these influencers have designed a striking array of visual recipes, embedding a sense of playfulness into their creative process.

As part of the first phase of this collaboration, Calbee is thrilled to announce the release of original goods featuring these unique illustrations, including a delightful calendar and stylish tote bags. The products not only capture the essence of Calbee’s popular snacks but also blend functional design suitable for everyday use.

Featured Products

1. 2026 Exciting Recipe Calendar (Postcard Style)
Price: 1,250 JPY (tax included, excluding shipping)
- This calendar showcases colorful illustrations on its front, while the reverse side features the actual recipes, allowing users to recreate culinary delights at home.

2. Lunch Tote with Large Pocket (Available in 4 Designs)
Price: 2,500 JPY (tax included, excluding shipping)
- Stylish designs incorporating Calbee's iconic products make this tote both functional and fashionable.

3. Exclusive Set: Lunch Tote and 2026 Calendar
Price: 3,500 JPY (tax included, excluding shipping)
- Grab this fantastic value set for an all-inclusive experience.

4. Exciting Recipe Calendar via Necco Post (Shipping Included)
Price: 1,500 JPY (tax included)
- Enjoy the same engaging calendar with the convenience of included shipping.

Influencers Participating in the Collaboration

• - Kim Ken: Instagram
• - Boku: Twitter
• - Mai no Oyakutsu: Twitter
• - Maki: Instagram

Where to Buy

All products are available through Calbee’s official online shop, Calbee Marche.

About the Foodist Service

The Foodist service connects a dynamic network of culinary influencers, actively promoting food culture through various platforms including blogs, Instagram, and X. The service is a cornerstone of Japan’s culinary community, facilitating collaboration between brands and influencers, and driving growth in food-related content across the nation.

With a commitment to innovation, Island Inc. provides products and services that enrich everyday life. They operate several lifestyle media platforms including Foodist Service and other community initiatives, standing at the forefront of food influencer marketing.
For additional insights into their exciting offerings, visit Island Inc..

In this dynamic world of food influencing, Calbee's collaboration with renowned culinary creators stands as a testament to the power of community and creativity in shaping today's culinary landscape.