#Japan #Branding #Shinjuku #Insurance Reassessment #Life Colors

A New Chapter for the Insurance Reassessment Group

In a bold move, the Insurance Reassessment Group, headquartered in Shinjuku, Tokyo, has announced the launch of a fresh catchphrase and its first-ever symbolic logo. The new slogan, "Life Colors, A Place of Dependability," will officially take flight on January 5, 2026, representing the company's commitment to its clients' needs and aspirations.

This new identity aims not only to convey the company's values but also to visually manifest its mission through the newly designed emblem named "Irodori Step." This design, which complements the traditional logo, will be utilized across various communication platforms to create a cohesive brand image.

The Essence of the New Slogan

"Life Colors, A Place of Dependability" embodies the Insurance Reassessment Group's role as a trusted partner in the age of living for 100 years. This slogan reflects a commitment to being responsive to each client's changing life dynamics and diverse values, striving for a society where everyone can live with peace of mind and happiness. It transcends the conventional boundaries of insurance, representing a “heartfelt pillar” that builds trust and steps toward a more prosperous future.

Symbolic Meaning of the "Irodori Step"

The symbolic logo, "Irodori Step," was created to visually articulate the sentiment embedded in the new slogan. The term "step" signifies moving forward together with clients through life's journey, stepping confidently toward the future. The logo represents a desire to be a source of color in one's life and a dependable partner that clients can trust. The harmonized design of shape and color illustrates the company's commitment to supporting clients today and tomorrow as partners in navigating a century of life.

Design Intent and Significance

Shape: Spiral Staircase - Companionship, Growth, and Challenge
The logo's shape takes inspiration from a spiral staircase, symbolizing steady progress alongside clients as they advance through life. This upward motif suggests the company's commitment to sustainable growth and a fearless pursuit of future challenges.

Color: Vibrancy and Hope
The logo features seven distinct colors, each infused with a message of vibrancy and hope for life. This array symbolizes a supportive attitude toward a variety of life stages and rich choices, with each color carrying its own meaning:

• - Blue: Trust and security (Corporate color)
• - Purple: Pride and expertise
• - Red: Passion and customer focus
• - Orange: Challenge and energy
• - Yellow: Hope and future orientation
• - Green: Assurance and trust
• - Teal: Safety and sustainability

The harmonious blend of shape and color in "Irodori Step" becomes a living embodiment of the company’s brand message as it traverses the journey of the 100-year life era as a dependable guide.

A Vision for the Future

According to Tomoki Usui, CEO of the Insurance Reassessment Group, the new slogan "Life Colors, A Place of Dependability" represents the ambition to remain a steadfast companion for clients through all facets of life. The newly minted logo "Irodori Step" encapsulates the company's philosophy and vision for the future.

Through the compelling messages conveyed through the shapes and colors, the Insurance Reassessment Group is proud to present itself as a partner in navigating the 100-year life era. As the company continues to provide reassurance that goes beyond mere insurance, it remains dedicated to supporting clients today and in the future while taking on the challenges of an evolving world.

About the Insurance Reassessment Group

The Insurance Reassessment Group stands as one of Japan’s largest insurance agency groups, utilizing a multichannel approach through shops, call centers, and web services. Aiming to be a life support platform in an age where people live longer, the group is committed to providing assurance and wealth in people's lives by eliminating inconveniences, dissatisfaction, and anxieties. Their diverse range of services extends beyond insurance consultations, incorporating housing loan shops and caregiving consultation centers into their offerings to fully support clients.

Company Overview

• - Company Name: Insurance Reassessment Group
• - Website: https://mhompo.co.jp/
• - CEO: Tomoki Usui
• - Headquarters: 5-17-18 Shinjuku, Shinjuku Ward, Tokyo
• - Establishment: May 18, 2022
• - Capital: 500 million yen
• - Business: Insurance agency related services