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Strategic Partnership Between ChannelEngine and Salsify

In an exciting development within the realm of digital commerce, ChannelEngine, a pioneering marketplace integration and automation platform, has announced a strategic partnership with Salsify, a front-runner in Product Experience Management (PXM) and content syndication. This alliance aims to empower global brands by streamlining their marketplace expansions and enhancing product content management across diverse digital channels.

The partnership combines the unique strengths of both companies to address the pressing needs of brands looking to navigate the complexities of the evolving digital retail landscape. With an increasing number of consumers starting their shopping journeys on digital marketplaces, the demand for high-quality product content has never been more critical. According to ChannelEngine's 2025 Marketplace Shopping Behavior Report, 47% of shoppers now initiate their product searches on marketplaces, highlighting the necessity for effective multichannel visibility in the buying process.

Julie Marobella, Chief Product Officer at Salsify, emphasized the significance of delivering accurate and consistent product content through every interaction. She states, “Digital commerce is the primary growth engine for global brands, and the online shopping experience is directly tied to the quality of the product content.” This partnership will enable joint customers to provide meaningful product information that can foster consumer confidence and drive sales.

However, navigating various marketplaces is often laden with challenges, such as fragmented systems, compliance regulations, uncoordinated content, and cumbersome manual processes. To alleviate these burdens, ChannelEngine and Salsify are revolutionizing the approach to marketplace operations. The partnership offers a comprehensive solution that includes:

• - Content Enrichment and Localization: Utilizing Salsify's PXM platform, brands can streamline the process of enriching and localizing their product content to meet market standards.
• - Marketplace Activation: ChannelEngine facilitates automated listings across over 950 global marketplaces, making it easier for brands to reach their potential customers.
• - Operational Automation: The partnership includes the automation of critical operations like inventory management, pricing setups, order flows, and returns, ensuring a smoother transaction process.
• - Performance Tracking: Built-in reporting and analytics will allow brands to monitor their performance and optimize growth strategies based on real-time insights.

A case study from ECR4Kids, a children’s furniture brand, underscores the transformative power of this partnership. According to Justin Siegel, General Manager at ECR4Kids, their collaboration with ChannelEngine and Salsify has enabled them to effectively manage product content and optimize their marketplace operations. He shares, “With Salsify and ChannelEngine working together, we've finally been able to get our product content right and in front of customers wherever they shop.” Their experience illustrates the reduction in manual workloads and the enhanced focus on expanding market reach and enhancing customer service.

Jorrit Steinz, CEO and Founder of ChannelEngine, further highlights the changing shopping behaviors of consumers. With the shift towards marketplaces, he notes the overwhelming challenge that brands face in managing their content and operations across various channels. The partnership addresses this by providing them with essential tools to tackle today's marketplace complexities while laying the groundwork for future scalability and growth.

In summary, the ChannelEngine and Salsify partnership signifies a pivotal shift towards a more modular and scalable eCommerce architecture. Brands can now adapt swiftly to the nuances of the modern digital marketplace, transitioning from merely being sales outlets to becoming strategic engines for growth. For further insights into their collaborative offerings, visit their integration page at ChannelEngine.

About ChannelEngine

ChannelEngine connects brands and retailers to over 950 marketplaces worldwide, facilitating a unified platform for managing product data, inventory, orders, and pricing across all online channels. With an emphasis on smart automation and seamless integration, they assist clients to achieve better sales figures and rapid growth while retaining operational control. ChannelEngine supports leading global brands like Samsung, Unilever, LG Electronics, Clarks, and Nestle in their marketplace expansion endeavors.