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Meet the Buddig Grandma: A New Kind of Influencer

In a world where grocery prices are continuously climbing and health trends are heavily focused on protein, Carl Buddig and Company has introduced a fresh perspective on mealtime. Enter: The Buddig Grandma. This charming yet straightforward character is on a mission to help everyone take better care of themselves, especially when it comes to eating well and making smart choices. With her tagline 'Eat Your Buddig', she embodies the nurturing spirit of family traditions while addressing modern-day challenges.

The Campaign Launch

The launch of this innovative campaign comes at a crucial time. As more consumers face time constraints and financial pressures, Buddig aims to remind people that nutritious meals don’t have to be complicated or costly. Rolling out on social media today, the Buddig Grandma barges into your feeds, promoting the message that affordable, high-quality lunchmeat is still available. She appears uninvited in various social media formats, offering hilarious reminders to 'Eat Your Buddig'.

Carl Buddig's Vice President of Brand and Commerce Marketing, Matt Barlow, shares more about this new campaign saying, "Grandma is more than just a character; she’s a strategic asset that enhances brand recognition while embodying our mission – to ensure self-care doesn’t need to be a challenging task."

Engaging and Relatable Content

Created in collaboration with Havas Chicago, the 'Eat Your Buddig' campaign is set to run through October 2025 and targets today’s consumers through various digital channels. Capitalizing on current social media trends, Grandma’s promotional materials feature her delightfully interrupting popular content formats such as #GRWM (Get Ready With Me) routines, budgeting tips, and even ghost hunting videos with her signature directness.

With her bright red cardigan and lively personality, the Buddig Grandma brings not just a sense of joy but also a heartfelt reminder of the company’s long-standing tradition of providing delightful deli meats. The Buddig products themselves – thinly sliced turkey, ham, chicken, and beef – are not only delicious but also ideal for meal prep or as snacks on go, making them a beloved choice for many families.

A Legacy of Quality

Since its inception in 1943, Buddig has been helping families maintain their grocery budgets without compromising on flavor. In a market saturated with alternatives, Grandma's appearance serves as a nostalgic touchpoint, reminding consumers that good nutrition and affordability can coexist.

Buddig products come in various sizes, catering to different family needs – whether it’s a quick post-work workout snack with the compact 2oz packs or convenient larger sizes for meal prepping. These options ensure that healthy eating habits remain accessible to all, especially in a time where rising prices can discourage consumers from choosing nutritious meals.

Looking Ahead

As Barlow observes, the Buddig Grandma is set to play a significant role in the company’s long-term brand strategy, integrating traditional values while directly addressing contemporary consumer needs. She invites everyone to engage with their food choices and reminds them that self-care can be simple and enjoyable.

Carl Buddig and Company has always been about feeding family traditions with quality and convenience. As they welcome the next generation into the family business, the Buddig Grandma exemplifies this commitment, delivering the crucial message of nurturing oneself through mindful eating, all while sprinkling a little humor into the mix. Families can find Buddig products at their local grocery stores, ensuring that nourishment and tradition continue to thrive together.