The Jel Sert Company and Jamba Launch Portable Jamba Singles to Go! Drink Mixes

The Exciting Launch of Jamba Singles to Go!

In an exciting partnership that promises to change the way fans enjoy their favorite beverages, The Jel Sert Company has teamed up with Jamba to launch their latest innovation: Jamba Singles to Go! These new single-serve powdered drink stick packs feature classic Jamba flavors, transforming their beloved smoothies into a convenient powdered format. With options like Razzmatazz, Strawberries Wild, and Mango-A-Go-Go, consumers can now bring the taste of their favorite smoothies wherever they go.

Convenience Meets Flavor

The collaboration combines Jel Sert's expertise in powdered drink formulations with Jamba's iconic flavors, offering a perfect solution for those seeking hydration on the go. Recent analytics from NielsenIQ Discover indicate that the drink stick category is expected to hit a nearly 5 billion dollar market globally by 2030, highlighting the potential success of Jamba Singles to Go!

Amy Pagels, Senior Vice President of Marketing at Jel Sert, expressed her enthusiasm about the launch. She noted, "Jamba has been an incredible partner, and we're thrilled to bring this product to market. This collaboration showcases our capabilities in flavor innovation, presenting Jamba flavors without synthetic colors or artificial sweeteners. This launch isn't merely a new product line; it represents an evolution for both Jamba and Jel Sert in response to consumer demand for convenience and healthier options."

Nutritional Benefits and Functional Ingredients

Each serving of Jamba Singles to Go! provides consumers with essential vitamins such as A, C, E, and Zinc, which are important for maintaining a healthy immune system. The Mango-A-Go-Go flavor is specially formulated to boost energy levels using natural ingredients like green tea leaves, ginseng, and guarana. With only 30 calories per serving and no synthetic additives, these drink sticks cater to the growing preference for beverages that are both delicious and nutritious.

Additionally, every box contains six conveniently packaged drink sticks, making them perfect for hydration at the office, the gym, or even at home. This practical design is becoming increasingly appealing to health-conscious consumers who prioritize convenience without sacrificing taste.

Expanding Reach and Community Connection

Dave Mikita, President of International Retail Channels Licensing at GoTo Foods, also shared his excitement, stating, "We're eager to introduce these Jamba-inspired flavors to a broader audience. Jamba Singles to Go! perfectly extends our brand while collaborating with Jel Sert provides a convenient hydration solution that maintains the flavor and quality our customers love."

Jamba Singles to Go! are now available at major retailers and on Amazon, thus making them accessible for all. The response to this innovative new product line is anticipated to be tremendous, as both brands capitalize on the fast-growing drink stick beverage category.

About the Brands Involved

The Jel Sert Company is a family-run business that has been a leader in food and beverage innovation since 1926. With a commitment to quality, Jel Sert is known for its dessert mixes, drink mixes, and freezer bars. For generations, families have enjoyed the high-quality products manufactured exclusively in West Chicago, Illinois.

On the other hand, Jamba is recognized as a global lifestyle brand that provides freshly blended fruit and vegetable smoothies, made-to-order bowls, and other health-related products. With over 780 locations in the U.S. and internationally, Jamba has established itself as a go-to source for healthy on-the-go options.

Conclusion

The unveiling of Jamba Singles to Go! marks a significant step for both The Jel Sert Company and Jamba as they enter the expanding beverage market with an innovative product that aligns with modern consumer trends. As people continue to prioritize health and convenience, this new offering is set to become the next favorite for many busy individuals seeking refreshing hydration throughout their day.