#Japan #Tokyo #ad:tech #Trackier #Apptrove

Trackier and Apptrove Make Their Mark at ad:tech Tokyo 2025

After successfully participating in ad:tech Delhi for six consecutive years, Trackier took a significant step by debuting at ad:tech Tokyo 2025 for the first time. The event was themed “The Future of Marketing: Where AI, Data, and Human Connection Converge”, taking place from October 22 to October 24 at Tokyo Midtown and The Ritz-Carlton, Tokyo. This strategic move highlights Trackier's ambitions to expand its footprint in Asia, a region witnessing rapid growth in digital marketing.

The leadership team from Trackier made the journey to Tokyo, emphasizing their dedication to engaging partners and potential clients face-to-face. Co-Founder and CEO Faizan Ayubi, Co-Founder and CMO Udit Verma, Chief Revenue Officer Mukul Kaushik, and Regional Manager for Greater China Sukie Cheng were all present at Booth B44.

Their presence at the event facilitated crucial conversations with brands, agencies, and solution providers from across the Asia-Pacific region, allowing them to tackle local inquiries and discuss collaboration possibilities promptly.

The ad:tech Tokyo 2025 conference hosted 14,618 attendees, featured over 240 speakers, and accommodated more than 100 exhibitors. For Trackier and Apptrove, it provided a robust platform to demonstrate how their services work synergistically to support marketers facing the dual challenge of integrating technology with personal engagement.

Trackier: Delivering Practical Marketing Solutions

Trackier supports more than 1,500 clients in over 20 countries, offering a comprehensive suite of features designed for managing partner programs and affiliate marketing campaigns. During the event, Trackier laid bare its capabilities, including real-time attribution, fraud detection, automated payout management, and a host of others.

The platform boasts over 150 integrations that connect with eCommerce systems like Shopify and WooCommerce, as well as customer platforms such as HubSpot and Intercom. These integrations are invaluable for marketing and operational teams, enabling them to exchange data seamlessly, accurately track partner contributions, and manage payouts with minimal manual effort.

Trackier's focus lies in helping teams make informed decisions grounded in accurate, real-time data. The company showcased how live dashboards and comprehensive reporting could significantly reduce the time spent on reconciliation, offering teams crystal-clear insights into which partners are driving revenue. This aspect is particularly crucial for Japanese and other Asian brands that are either launching or scaling their partner programs, as Trackier’s tools empower them to gauge performance effectively and allocate budgets with greater confidence.

Apptrove: Elevating Mobile Marketing Measurement

Apptrove, with over 500 clients spanning 72 countries, specializes in mobile measurement and analytics. At ad:tech Tokyo, Apptrove showcased features critical to app marketers, such as omnichannel tracking, deep linking, SKAdNetwork analytics for iOS attribution, audience segmentation, real-time uninstall tracking, fraud detection, and more.

These features are instrumental in helping users comprehend user acquisition flows, identify high-value audiences, and detect suspicious activity at an early stage. In a landscape where mobile usage is soaring and privacy regulations are evolving across Asia, trustworthy mobile analytics have become imperative. Apptrove aims to provide mobile applications with the visibility required to accurately measure campaigns and enhance lifetime value through enhanced targeting and retention strategies.

Engaging with the Market Effectively

At Booth B44, the Trackier team conducted product demonstrations, offered one-on-one consultations, and collected feedback from local and regional marketers. These interactions granted the team invaluable insights into the current needs of brands in Japan, China, and various other Asian markets. Discussions highlighted local regulatory considerations, disparities in attribution expectations across platforms, and the unique requirements of app-first versus web-first businesses.

Sukie Cheng's role as regional manager for Greater China underscored Trackier's plan to expand its engagement across multiple Asian markets, beyond just Japan. Her presence enabled attendees with inquiries regarding China to receive relevant answers and allowed Trackier to start tailoring its approach for different countries in the region.

Balancing Technology with Human Interaction

Both Trackier and Apptrove platforms utilize real-time analytics to aid marketing decisions while prioritizing customer relationships. Trackier’s recommendation capabilities, combined with Apptrove’s predictive analytics, aim to automate everyday tasks without sacrificing the significance of relevance and personalization. The objective is to equip users with tools that empower them to act swiftly based on data insights.

Looking Ahead

Trackier's participation in Tokyo is more than merely attending an event; it signifies the onset of a long-term effort to foster local relationships, tailor product offerings for Asian markets, and support brands and agencies through direct engagement. With key leaders present, both platforms showcased jointly, and regional management established, Trackier and Apptrove are poised for continued growth across Japan, China, and the broader Asia-Pacific region.

For brands, agencies, and advertisers seeking practical support in performance or mobile marketing, Trackier and Apptrove now provide regional touchpoints bolstered by global expertise. The company is eager to follow up on the conversations initiated at ad:tech Tokyo and to keep collaborating with partners to merge local knowledge and technical capabilities effectively.

For partnership inquiries or additional information, reach out to the Trackier team or visit their website.