Experience the Excitement of MINAMIISE MATSURI at Tokyu Kabukicho Tower!

Tokyu Kabukicho Tower, operated by TST Entertainment, is thrilled to announce the MINAMIISE MATSURI event, set to take place on January 31, 2026. This exciting event is designed to bring the essence of Minamiise Town in Mie Prefecture right to the bustling district of Shinjuku, Tokyo.

With a rich program combining local flavors, engaging talks, and live performances, the festival aims to introduce attendees to the unique allure of Minamiise Town. The event will feature live shows and interactive experiences that stimulate all five senses. Highlights include a tuna cutting demonstration, opportunities to fill your bags with local Mikan (mandarins), and a special appearance by the beloved mascot Taimee.

Event Overview

- Event Name: MINAMIISE MATSURI in Tokyu Kabukicho Tower
- Date: January 31, 2026
- Time: 4:00 PM to 8:30 PM
- Location: 2nd Floor, Tokyu Kabukicho Tower, Shinjuku Kabuki Hall
- Activities: Talks and demonstrations, Mikan bag-filling, Tuna cutting show, Photo opportunities with Taimee

The main objective of this event is to showcase the vibrant culture and gastronomy of Minamiise Town to visitors from both Japan and abroad. TST Entertainment focuses on delivering a diverse range of entertainment, from music and films to regional festivals, and this event will be no exception.

Detailed Schedule

- 4:00 PM: Opening remarks from the Mayor of Minamiise Town
- 4:05 PM - 4:50 PM: Talk show featuring photographer Fugamaru-chan, who captures the spirit of Mie Prefecture, along with a session from Kenichi Okumura, the 4th generation owner of Yamakak Shoten, a local producer of traditional bonito flakes.
- 4:50 PM - 5:00 PM: Photo session with Taimee, the town's mascot
- 5:45 PM - 6:45 PM: Mikan bag-filling event, allowing participants to gather as many mandarins as they can
- 8:00 PM - 8:30 PM: Tuna cutting show, with the first 100 guests receiving free samples of freshly cut tuna to enjoy at Shinjuku Kabuki Hall.

In addition to the main events, attendees can visit a POP UP SHOP from 4:00 PM to 8:30 PM on the 2nd floor, featuring Minamiise's regional specialties including Taimee-themed merchandise and Yamakak Shoten's renowned bonito flakes and smoked bonito products.

Special Promotions

To celebrate the upcoming festival, the 2nd-floor Shinjuku Kabuki Hall will offer exclusive sales of Minamiise's specialties, including bonito sashimi and Appapa shell, from January 24 to January 31, 2026. This promotion will give festival-goers a taste of Minamiise's culinary delights before and during the event.

About TST Entertainment

Founded as a joint venture between Tokyu Corporation and Sony Music Entertainment, TST Entertainment focuses on planning and operating entertainment facilities within the Tokyu Kabukicho Tower. It aims to deliver a vibrant variety of events catering to diverse audiences, making Shinjuku a hub of cultural activity.

For more details on the event and updates, check out TST Entertainment's official website and Tokyu Kabukicho Tower’s official site.

Whether you’re a local or visiting from afar, join us in celebrating Minamiise Town at this unique festival that promises fun, excitement, and unforgettable memories!