Chipotle Launches New Red Chimichurri Sauce for Menu Innovation

Chipotle Unveils Red Chimichurri Sauce for a Limited Time



Chipotle Mexican Grill is set to elevate its menu offerings with the introduction of Red Chimichurri, a vibrant new sauce designed to enhance the dining experience for guests. Launching on Tuesday, September 30, this limited-time item promises to tantalize taste buds across the U.S. and Canada.

A Flavorful Addition



Crafted in-house daily, the Red Chimichurri is a bright and tangy creation that pairs perfectly with Chipotle’s popular Carne Asada. Comprising freshly roasted garlic, chili peppers, and hand-cut cilantro, this chef-driven sauce encapsulates the essence of fresh ingredients without any artificial preservatives, colors, or flavors.

Red Chimichurri unlocks an all-new flavor profile. It’s more than just a sauce; it’s an opportunity for our fans to explore creative combinations,” said Chris Brandt, President and Chief Brand Officer at Chipotle. This new addition builds upon the success of previous offerings like Adobo Ranch, which helped attract new patrons eager for diverse flavors.

How to Enjoy Red Chimichurri



For those curious about how to enjoy this sauce, culinary expert Nevielle Panthaky recommends some delightful pairings:

  • - Carne Asada Burrito: White rice, black beans, Carne Asada, fresh tomato salsa, guacamole, cheese, romaine lettuce, all drizzled with Red Chimichurri.
  • - Chicken Bowl: White rice, black beans, chicken, roasted chili-corn salsa, guacamole, cheese, topped with Red Chimichurri.
  • - Sofritas Bowl: Brown rice, pinto beans, Sofritas, fajita veggies, roasted chili-corn salsa, fresh tomato salsa, guacamole, romaine lettuce, finished with Red Chimichurri.

This new offering emphasizes a growing trend among younger consumers, particularly Gen Z, who display an enthusiastic appetite for unique sauces and dips. A recent survey indicated that 92% of Gen Z diners are drawn to restaurants primarily for the sauces available.

Free Offer for Rewards Members



In a bid to reward loyal customers, Chipotle is offering Red Chimichurri free of charge to those enrolled in their Rewards program on launch day. Customers who sign up by 5 PM PT on September 29 will receive a complimentary Red Chimichurri offer in their accounts, encouraging them to experience this innovative sauce firsthand.

About Chipotle



Chipotle Mexican Grill, Inc. (NYSE CMG) champions a philosophy of sustainability and freshness. With over 3,800 locations globally, the brand is committed to serving responsibly sourced, high-quality food without artificial additives. Known for its dedication to providing exceptional dining experiences, Chipotle is a pioneer in integrating technology and sustainable practices into the food industry.

For those eager to try the Red Chimichurri, be sure to visit your nearest Chipotle location or order through the Chipotle app or website to experience this exciting new flavor.

To learn more or to place an online order, visit CHIPOTLE.COM.

Topics Consumer Products & Retail)

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