PEDIGREE® DRIZZLERS™ Sauce: The New Flavor Innovation for Your Dog's Mealtime

Exciting New Launch from PEDIGREE®: DRIZZLERS™ Sauce for Dogs

The PEDIGREE® brand, a proud member of the Mars family, has just introduced an exciting new product specifically designed to transform your dog's mealtime. The PEDIGREE® DRIZZLERS™ Sauce is a delicious mealtime addition that promises to enrich the flavor of every bite, making mealtime more enjoyable for our furry companions.

In recent years, pet owners have shown a growing interest in enhancing their dogs' meals with various tastes and textures. Statistics reveal that the meal complement market is booming, with substantial growth observed in this sector. To meet this increasing demand, PEDIGREE has developed the DRIZZLERS Sauce, which provides an innovative and mess-free means to elevate your dog's dining experience.

This flavorful sauce arrives in four mouthwatering flavors that dogs will love, including Natural Beef, Natural Chicken, Natural Turkey, and Natural Lamb. Affordable and convenient, each pack of the DRIZZLERS Sauce retails for less than $1, offering two servings per pack. This innovative product allows pet owners to easily add a burst of flavor to standard kibble, making each meal something to wag about.

As part of the launch, PEDIGREE is not only introducing their product but is also creating a buzz by teaming up with reality star West Wilson. West Wilson, known for his love of hot dogs, is spearheading the “Sauce for All Dogs” campaign. To celebrate, PEDIGREE will host a special event where pet parents can bring their dogs to taste test the new sauce at a hot dog stand in Central Park, New York, on May 17. The event, running from 11 a.m. to 3 p.m. ET, invites both dogs and their owners to enjoy a fun-filled lunch. West Wilson himself will be on-site to engage with attendees and promote the new saucy flavor for dogs.

“Sauce is key to adding flavor, and dogs can now enjoy a tasty mealtime with their own PEDIGREE DRIZZLERS,” Wilson stated. He expressed his enthusiasm for helping enhance the canine dining experience, noting that many dogs currently eat without the added joy of sauce.

For pet parents unable to attend the event, there are still numerous opportunities to join in the fun. They can enter a sweepstakes for a chance to win a limited-time swag kit containing PEDIGREE DRIZZLERS Sauce and other exciting gear for both pets and their owners. The sweepstakes runs until May 18, 2025, and requires no purchase for entry. Open to residents across the United States (and D.C.), participants can learn more and enter the sweepstakes on the official PEDIGREE website.

Jean-Paul Jansen, Chief Marketing Officer for Mars Pet Nutrition North America, emphasized the significance of flavors and sauces within culinary culture for humans, and how this innovation brings similar enjoyment to dogs’ meals. “We recognize that our pets are family members, and PEDIGREE DRIZZLERS Sauce offers dogs an opportunity to indulge in flavors that mirror our own experiences,” he added.

This innovative product signifies one more step in PEDIGREE’s commitment to providing dogs with enjoyable and varied mealtime options. With its newly launched DRIZZLERS Sauce, the brand hopes to incorporate bold flavors into every dog's diet, ensuring that our beloved pets can savor every bite as much as we do. For more information about the Sauce for All Dogs campaign, visit PEDIGREE.com, or follow the brand on their social media platforms for updates and exciting content.

In conclusion, with PEDIGREE® DRIZZLERS™ Sauce, pet owners can now enhance their dogs' meals seamlessly, ensuring mealtime is an event to look forward to. This innovative sauce is a game-changer, bringing flavor and excitement to dog dining worldwide.