Immedio Success
2025-06-26 02:00:55

PERSOL Tempstaff Implements Immedio, Elevating Lead Conversion by 1.4x

PERSOL Tempstaff Adopts Immedio, Boosting Lead Conversion



In a significant step towards enhancing its sales process, PERSOL Tempstaff, one of Japan's leading staffing agencies, has successfully integrated Immedio, a groundbreaking house list marketing tool provided by Immedio Co., Ltd. This adoption comes at a crucial time when PERSOL Tempstaff was looking to streamline its lead generation efforts amidst limited resources.

Background of Adoption


Upon the initial setup of its corporate marketing department, PERSOL Tempstaff faced the challenge of generating valuable business opportunities with a small team. The need for an efficient solution that could automatically manage everything from form submissions to appointment scheduling led the company to Immedio’s capabilities. The integration process was notably smooth, thanks to the company’s flexible corporate culture and the affordability of the tool, allowing for easy internal approval.

Changes Post-Adoption


1) Increased Lead Generation and Efficiency


Prior to Immedio's integration, most web inquiries were from clients with clearly defined needs, such as requests for temporary staffing starting the next month. However, after implementing Immedio, the company saw a notable uptick in queries from potential clients in the early stages of their decision-making process, with inquiries revolving around pricing and the service structure. This evolution marked a substantial rise in conversion from previously untapped potential client segments, indicating the effectiveness of Immedio as a new lead generation channel.

Further, the enhancement of operational quality through the multifaceted support provided by the customer success team has been critical. Adjustments to modal display text and strategic placement suggestions were among the practical support that maximized the tool's effectiveness. The increased robustness of the help pages and a well-structured customer success framework facilitated a more seamless internal rollout.

2) Conversion Rates Increased by 1.4x


Since employing Immedio for insider sales activities, approximately 54% of the leads have been successfully transitioned to field sales, significantly improving overall lead conversion rates by 1.4 times. The ability to tailor approaches based on the warmth of the leads became possible, ensuring that high-potential prospects were approached effectively and efficiently.

The streamlined process that allows potential clients to select dates directly from the inquiry form has revolutionized how PERSOL Tempstaff interacts with hot leads. Compared to previous methods where contact happened post-document download, this new setup provides immediate scheduling capabilities, elevating speed and efficiency in follow-ups and reducing lead time to meetings.

Client Testimonials


Members of the PERSOL Tempstaff team, including Nakamura and Ogawa, remarked on the positive changes brought by Immedio. Their insightful feedback indicates that Immedio has played a vital role in boosting the conversion rates from previously under-engaged segments. They particularly appreciate the impressive support from the customer success team, who provided valuable advice on messaging and conversion pathways.

Conclusion


Through the implementation of Immedio, PERSOL Tempstaff has transformed its approach to lead generation and sales, effectively responding to client needs while fostering more significant engagement with potential leads. As the company continues to navigate a competitive market, the strategic use of innovative technology like Immedio proves invaluable in shaping its future success.

For more information about how Immedio has fueled this transformation, visit their website at immedio.io.


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Topics Consumer Products & Retail)

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