#United States #Albuquerque #Skincare Innovation #Chelsea Handler #Gold Bond®

Sky High Hydration: Gold Bond® and Chelsea Handler

In an exciting collaboration that merges wellness with whimsy, Gold Bond® has partnered with comedian and cultural icon Chelsea Handler to unveil its latest skincare innovation, the Plumping Collagen Body and Face Serum Lotion. This fascinating launch took place at the Albuquerque International Balloon Fiesta, marking a vibrant celebration of both art and skincare innovation. Handler, known for her fearless personality, took to the skies in a custom hot air balloon, joining the festivities in a unique way that perfectly matches her adventurous spirit.

The event was a continuation of a series of engaging promotional activities that Handler has completed with Gold Bond®, including a memorable skiing event at Palisades Tahoe where participants braved chilly temperatures wearing swimsuits. Handler’s latest adventure, however, took her over the colorful landscape of New Mexico’s desert, offering a striking contrast to the icy slopes she previously conquered.

Amid the lively balloon-filled skies, Handler shared her enthusiasm for the new lotion, stating, “When Gold Bond asks me to test their products, I never know where I'll end up – on a snowy mountain in a swimsuit or now in a balloon soaring above New Mexico.” These words emphasize the brand's commitment to showcasing their product’s effectiveness no matter the conditions. Handler reaffirmed how the Plumping Collagen Body and Face Serum Lotion keeps her skin hydrated and nourished, regardless of the external environment, highlighting the crucial role hydration plays in our skincare routines.

To symbolize the hydrating qualities of their new product, Gold Bond® introduced a stunning hot air balloon that literally 'plumps' up, mirroring how the serum lotion rejuvenates and hydrates the skin. Festival-goers had the opportunity to engage with the Gold Bond® brand through free product samples, unique photo opportunities, and a charm bar, allowing them to experience the playful nature of the brand directly. Kimberly Hairston-Hicks, Chief Marketing Officer at Gold Bond®, discussed the significance of the event, stating, “This partnership is about more than unforgettable moments—it's about proving the power of our innovation in the toughest environments.” Thus, the Albuquerque Balloon Fiesta provided the perfect backdrop to demonstrate how the Plumping Collagen Lotion performs under challenging conditions.

Clinically tested and formulated with key ingredients such as Collagen Tripeptide, Jojoba, and Grapeseed Oil, the new Gold Bond® lotion is designed to visibly enhance skin plumpness and hydration by up to 50%, making it suitable for both face and body. As of now, it has become available across retailers and drugstores nationwide, ensuring easy access for all who seek effective skincare solutions.

As a subsidiary of Sanofi US, Gold Bond Co is committed to delivering high-performance skincare based on scientific foundations. Their mission concentrates on fostering confidence through effective skincare that allows individuals to look and feel their best. Gold Bond® has long been recognized for its quality, and this latest innovation further cements its reputation in the skincare market.

Handler, a celebrated comedian, television host, and author, brings her extensive media experience and online presence to enhance Gold Bond®'s reach. Known for her previous role on E!'s top-rated Chelsea Lately, her podcast Dear Chelsea, and numerous best-selling books, Handler's influence extends beyond entertainment; she also advocates for women's rights and social issues. Handler has received acclaim for her comedic specials and continues to connect with millions through her stand-up performances and online platforms. Her infectious energy and candid humor resonate well with audiences, making her the perfect partner for Gold Bond®.

By partnering with a widely recognized figure like Chelsea Handler, Gold Bond® not only taps into her extensive audience but also aligns the brand with a message of empowerment, body positivity, and self-care. As we navigate today's busy lives, finding effective skincare solutions that complement our lifestyles is essential. Gold Bond® aims to be that partner on our journey while keeping humor and adventure at its core.

Keep up with their adventures and product launches on social media at @goldbond and @chelseahandler, where they continue to inspire others to embrace skincare that's effective, fun, and as adventurous as life itself. Whether you're looking for a skincare solution for everyday use or something to combat harsh weather conditions, the Plumping Collagen Lotion is a formidable addition to any skincare routine, promoting healthy, radiant skin without compromise.