#Japan #Subway #Yokohama #BEAMS DESIGN

Celebrate Subway's Milestone at BEAMS LIFE Yokohama

Subway is turning 60 years old in 2025, and to honor this momentous occasion, a special pop-up shop designed around its first store will be held at BEAMS LIFE Yokohama from July 25 to August 3. The celebration features the exciting theme of 'SUMMER Time Travel!' and introduces exclusive original merchandise created in collaboration with BEAMS DESIGN.

Founded in 1965 in Bridgeport, Connecticut, Subway has grown from a small sandwich shop to a globally recognized brand with locations in over 100 countries. This anniversary not only marks the length of Subway's journey but also highlights its commitment to providing custom-made sandwiches that suit individual tastes. This year, customers will have the chance to immerse themselves in the Subway experience through a uniquely designed pop-up shop, showcasing the rich history and delightful offerings of the brand.

Pop-Up Shop Overview

The pop-up shop at BEAMS LIFE Yokohama will feature the ambiance reminiscent of the original Subway restaurant. Visitors can explore a nostalgic environment filled with decor reflecting the brand’s 60-year journey, as well as watch two original videos that depict Subway's mouthwatering sandwiches through the decades. Special menu items will be available on weekends, along with exclusive merchandise, enhancing the overall experience for fans and newcomers alike.

Special Menu

During the event, customers can enjoy limited-time sandwich offerings. Available from 12 PM to 8 PM on weekends, the special menu will include:
1. Shrimp Avocado Sandwich - Subway's best-selling item, a must-try!
2. Classic Grilled Chicken Bacon with Honey Mustard Sauce - A blend of savory flavors to satisfy every palate.
3. Classic Grilled Chicken Bacon with Chipotle Sauce - For those who enjoy a spicy kick.

Each sandwich comes with a specially selected drink, perfect for a refreshing summer meal.

Exclusive Merchandise

The pop-up shop will also feature unique items that celebrate Subway's heritage:

• - Subway Logo Shopping Bag: Made from lightweight polyester, this bag features an elegant embroidered Subway logo, perfect for everyday use.
• - Shrimp Avocado Plush: A cute plush toy inspired by the beloved Shrimp Avocado sandwich, produced by the renowned brand NICI.

These items will be sold as a limited edition set available for order from July 25 until August 3 at the pop-up shop. After that, from August 4, a special 60th Anniversary Summer Bag, including a shopping bag and a ¥5,350 gift voucher, will be available at Subway locations across Japan.

Celebratory Videos

As part of the campaign, exclusive videos will be played at the pop-up shop, showcasing Subway’s commitment to taste that has remained unchanged through the years. The comparisons between the past, present, and future will be available not only at the event but also on Subway’s official YouTube channel and across various social media platforms.

Conclusion

This summer, Subway invites everyone to join in the celebration of its 60th anniversary through a unique shopping experience at BEAMS LIFE Yokohama. The combination of delicious sandwiches, limited edition merchandise, and seasonal ambiance captures the essence of Subway’s dedication to fresh and flavorful meals. Don’t miss the chance to be part of this remarkable journey of taste and tradition!