#Japan #Fashion #Cosmetics #Hamamatsu #Halmek

New Store 'Halmek Omise' Opens in Shizuoka Prefecture

On September 25, Halmek Co., the publisher of the leading magazine for women over 50, is set to unveil its latest store, 'Halmek Omise', located within the Enshu Department Store in Hamamatsu City, Shizuoka Prefecture. This marks the brand's first venture into Shizuoka, reflecting its ongoing commitment to cater to its extensive readership across Japan.

Halmek has built a strong reputation through its magazine and accompanying catalogs, 'Halmek Oshare' and 'Halmek Kenko to Kurashi', which feature specially curated products for women in their 50s and above. The new store will showcase a wide array of original fashion items, cosmetics, and intimate apparel, all designed around the unique voice and needs of this demographic.

In recent accolades, Halmek was honored with the 'Rookie Award' in the women's category of the 2024 Department Store Buyers' Awards, hosted by Senken Shinbun, and will also receive the 'Kirari Award' for spring/summer 2025. This success underscores Halmek's ability to resonate with its audience.

Halmek's retail expansion has seen the brand establishing stores in major cities including Tokyo, Chiba, Kanagawa, Saitama, Hokkaido, Miyagi, Aichi, Kyoto, Osaka, Hiroshima, Fukuoka, Kumamoto, and Kagoshima. The new Hamamatsu location aims to serve over 40,000 Halmek readers and other department store visitors by creating a welcoming space for customers to experience the Halmek world—seeing, touching, and trying products in a comfortable setting.

Product Offerings at Halmek Omise

Halmek Omise will offer a diverse range of products meticulously developed based on feedback from women over 50. Here’s a glimpse of what shoppers can expect:

Fashion

Recognizing that many women in this age group feel their clothing no longer suits them, Halmek has taken into account body changes over time. The store will feature clothing tailored to flatter a variety of body shapes, alongside accessories suited for various occasions. Regular sizing and fitting measurements ensure that shoppers find personally fitting styles easily.

Intimates

Halmek offers a line of intimate wear designed to be kind to the changing needs of women as they age. This includes underwear that provides comfort and support without irritating the skin, promoting an enjoyable everyday experience.

Cosmetics

The original cosmetics line from Halmek focuses on hydrating mature skin while addressing a variety of skin concerns. A commitment to gentle, effective ingredients means that women can maintain a radiant complexion effortlessly.

Footwear

In collaboration with physiotherapists, Halmek is producing shoes that prioritize comfort and the ability to walk effectively. With an emphasis on pleasing aesthetic design devoid of discomfort, these shoes help support the brand’s mission for women to remain active and mobile.

Grand Opening Campaign

To celebrate the opening of Halmek Omise, the first 100 visitors to the store will receive a complimentary package of 'Hojucha' (60g), a healthy tea blend made from 18 varieties of Japanese herbs, meticulously roasted for a smooth flavor that’s caffeine-free and easy to enjoy.

Featured Items

1. ZU-BON by Halmek (Price: 7,990 yen - 8,990 yen)
- A breakthrough collection aimed at addressing the fit and style concerns of mature women, featuring stretchy yet structured fabrics designed for both comfort and elegance.

2. Halmek Bladder Support Shorts (Price: 2,981 yen)
- Developed in collaboration with a urologist, these supportive shorts enhance pelvic muscle engagement without any discomfort.

3. Halmek Medicinal Skin Veil (Price: 2,970 yen)
- Known for its luminous finish, this product offers great skin care benefits that help with the prevention of dark spots and wrinkles.

4. New Waterproof Sneakers (Available exclusively at the Enshu Department Store)
- These shoes promote walking wellness with their functional designs developed alongside physiotherapists, aiming to help women maintain mobility well into their golden years.

As articulated by business manager Susumu Katsuya, the goal of Halmek Omise is to create a space where women can pick up quality items from the Halmek catalog while exploring exclusive in-store offerings. Following successful ventures across 13 prefectures, the team is dedicated to manifesting a vibrant retail environment that warmly engages customers in Hamamatsu.

Store Information

• - Store Name: Halmek Omise Enshu Department Store
• - Location: 4th Floor, Enshu Department Store, 320-2 Sunayama-cho, Naka Ward, Hamamatsu City, Shizuoka Prefecture 430-8588
• - Phone Number: 0120-15-8220
• - Website: Halmek Official Site

Halmek continues to enrich the lives of women over 50 by providing valuable information and quality products in various sectors, including health, cooking, fashion, and much more. With dedicated research and development, Halmek strives to cater to the diverse needs of its audience effectively.