Top Seedz Enhances Versatility with New Cracker Shapes for Consumers

Top Seedz Introduces New Cracker Shapes

Top Seedz, an award-winning producer of organic and gluten-free crackers, is excited to announce the launch of two new cracker shapes designed to meet consumer demand and enhance their versatility. Known for their quality and flavor, these innovative shapes will be arriving on store shelves later this year, marking an exciting evolution for the brand.

Rectangular Crackers for Enhanced Design

The first of the new designs is a rectangular cracker shape, which has received positive feedback for its aesthetic appeal on charcuterie boards. Designed to optimize dipping, this shape eliminates the use of parchment paper in the baking process, leading to a subtle shine that enhances the visual appeal of the crackers. This innovation also aids in standardizing portion control, making it easier for consumers to measure calories accurately. The feedback from customers has been overwhelmingly positive, highlighting the satisfaction of finding an attractive and nutritious snack option.

Founder and CEO Rebecca Brady emphasized that this switch to a rectangle shape is not merely a superficial change; it represents a significant improvement for the production team and provides lasting benefits to customers. The transition to this new shape not only streamlines the production process but also aligns with the company’s goals of sustainability.

Transition to Sustainable Packaging

In addition to changing the shape of the crackers, Top Seedz will be switching its packaging from plastic clamshells to a more sustainable pouch format. This not only reduces environmental waste but also improves the shelf life of the crackers, ensuring that customers have the best possible experience with each product. This commitment to sustainability reflects Top Seedz's ongoing efforts to decrease its environmental footprint while delivering high-quality snacks to customers.

As operations expand, Top Seedz is taking great care to adapt its equipment and train its workforce, ensuring that team members are retained and reassigned to support the new capabilities. An initiative that prioritizes both quality and employees, this transformation showcases Top Seedz's dedication to responsible growth and operational excellence.

New Circular Shape for On-the-Go Snacking

Alongside the rectangular variety, Top Seedz is introducing a circular cracker shape tailored for their Grab and Go pouches. This new format is set to cater to the fast-paced lifestyle of consumers seeking convenient snack options, particularly within the food service industry. The addition of this format underscores Top Seedz's commitment to meeting the evolving needs of its customers without sacrificing the integrity of their products.

Brady further notes, “These new shapes are a reflection of how we're growing smart. We’re improving our operations and preparing for new opportunities while staying true to what makes Top Seedz special—simple, clean ingredients and bold flavor.”

Conclusion

For fans of healthy snacking, the new Top Seedz crackers—now in both rectangular and circular shapes—will be available for purchase on their website and in retail stores in the upcoming months. As the company continues its mission to offer nutritious snacks made with wholesome ingredients, these latest innovations not only signify a response to customer demand but also highlight Top Seedz's commitment to leading the way in healthy snacking options.

Founded in 2017, Top Seedz is committed to empowering a diverse workforce and creating products that resonate with health-conscious consumers. With 80% of its team members comprised of women and refugees, the company believes in making a positive impact, both through its delicious snacks and its business practices.

Stay tuned for the latest updates from Top Seedz as they continue to bring new offerings to the table, satisfying the cravings of health-conscious snack lovers everywhere.