Hardee's Unveils New Prime Rib Experience for Diligent Diners

In a bold move to satisfy the hunger of hardworking individuals, Hardee's has officially launched its latest culinary offering, The Prime Experience, designed specifically to cater to those who need filling, flavorful meals throughout their day. Starting April 15, 2026, this limited-time menu introduces prime rib in various delectable forms, ensuring that from breakfast to dinner, every customer can find a satisfying option.

With the success of their previous campaign, Second Breakfast Insurance, Hardee's aims to enhance their menu with items that promise authentic and robust flavors. The centerpiece of The Prime Experience is the introduction of prime rib, a premium ingredient that adds richness to several new meal options.

Among the highlights is the Prime Rib Breakfast Burrito, which features tender strips of prime rib encased in a warm tortilla, complemented by hash rounds, egg, and cheese — packing a whopping 36 grams of protein to kickstart the day. For those preferring a classic breakfast offering, the Prime Rib Biscuit combines the chain's signature made-from-scratch biscuit with savory prime rib, American cheese, and a fried egg, totaling 31 grams of protein for a hearty morning treat.

As the sun rises into the evening hours, Hardee's continues to embrace the prime rib theme with the mouthwatering Prime Rib Burger, crafted with a 100% Angus beef patty and topped with prime rib immersed in a rich au jus, garlic cheddar sauce, grilled onions, all nestled in a perfectly toasted brioche bun. For loyal My RewardsTM members, this enticing burger will be available for a special price of $5.99 when ordered through the Hardee's app, a delightful incentive to celebrate its launch.

Sarah Breymaier, Vice President of Marketing at Hardee's, emphasized the premium nature of the new offerings. "The star of this lineup is the technique and quality. We've taken one of the most iconic cuts of beef and reimagined it across our entire menu," Breymaier stated. From the slow-simmered au jus to the toasted brioche bun, each element of the Prime Rib menu was meticulously chosen to exemplify the quality of the beef, ultimately aiming for a premium dining experience suitable for any time of day.

Not forgetting those with a penchant for sweets, Hardee's has expanded its offerings to include the Star-Spangled Biscuit, which is a freshly baked, star-shaped biscuit stuffed with raspberry, strawberry, and blueberry flavors, gloriously drizzled with icing, making it an appealing treat. The Mocha Freeze, another delightful addition, combines hand-scooped vanilla ice cream with cold coffee and chocolate syrup, finished off with a fluffy whipped topping for that perfect pick-me-up.

Further sweet options are offered in the form of the Triple Berry Platform, a refreshing collection of drinks made with real strawberries, raspberries, and blackberries, all without artificial colors or flavors. Customers can choose from Triple Berry Tea, a crafted sweet tea infused with multiple berry flavors; Triple Berry Sparkler, which mixes real fruit juice with Sprite for an added fizz; or a hand-scooped ice cream shake for those looking to indulge.

As Hardee's continues to understand the needs of their patrons, Breymaier remarks, "We know our guests need their meals to work as hard as they do, all day long. By pairing our Prime Rib items with new favorites like the Mocha Freeze and Triple Berry platform, we're ensuring Hardee's remains a sought-after destination for quality dining at any hour."

For more than 65 years, Hardee's has focused on providing hearty meals for hardworking individuals, maintaining its reputation for high-quality products like charbroiled burgers, made-from-scratch biscuits, and hand-breaded chicken tenders. With over 1,400 locations across 31 states, Hardee's remains committed to crafting experiences that inspire customers to return time and again. For more information on their menu and offerings, visit hardees.com.

About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings Inc. is headquartered in Franklin, Tennessee, and oversees the operations of both Hardee's and Carl's Jr. restaurants. Together, they encompass more than 3,600 establishments globally, emphasizing innovative and premium offerings to cater to diverse customer preferences.