A Nostalgic Partnership: Kinder Joy and Nintendo Launch Limited Super Mario Collection

A Joyful Collaboration: Kinder Joy Meets Nintendo



In a delightful union of sweetness and gaming nostalgia, Kinder Joy® and Nintendo® have teamed up to introduce the Kinder Joy Super Mario Collection. This collaboration aims to bring the vibrant and beloved characters of the Mushroom Kingdom to life, transforming snack time into an exciting adventure for children and parents alike. Starting this December and running through April 2026, this limited-edition collection promises to be a must-have treat for fans of all ages!

Unwrap the Fun


Nestled inside each Kinder Joy egg, fans will discover a treasure trove of 26 collectible Super Mario™ toys. From Mario himself to the beloved Yoshi and even the coveted Super Star, each character offers a piece of that cherished gaming experience. This isn't just about satisfying your sweet tooth; it's a chance to embark on a nostalgic journey down memory lane.

The Kinder Joy Super Mario Collection features an array of imaginative toys, including:
  • - 3D Figurines that bring to life the iconic heroes and villains of the Super Mario universe.
  • - Decoration Accessories such as pen and zipper charms that can brighten up any backpack or collectable area.
  • - Photo Holders and sticky notes styled as the Toad Question Block, providing a practical yet fun way to engage with the theme.
  • - Mini Clips featuring characters like Boo and Spiny for those who love to personalize their items.

With each treat, consumers can indulge in Kinder Joy's signature delight—creamy chocolate layered with crispy cocoa-filled wafer bites that promise to delight the palate. It's a culinary experience equivalent to leveling up in a game, as each egg unlocks new surprises and fosters creativity.

Bringing Generations Together


According to Amber Hansinger, the Vice President of Marketing at Kinder Joy USA, this collaboration is not just about the treats game for kids. "Our collection with Super Mario bridges generations of parents, letting them relive their gaming memories while watching their kids experience that same rush of anticipation and delight for the first time," she said. This partnership beautifully captures the essence of childhood experiences shared across generations, making every bite and unveiling a moment of connection between parents and children.

Availability in Retail


Starting this December, consumers can find these exciting treats at major retailers across the U.S. Get ready to stock up on Kinder Joy Super Mario eggs and let the nostalgia transform snack time into mini-adventures filled with excitement and surprise.

For the latest updates and to catch a glimpse of the collection, fans are encouraged to follow Kinder U.S. on Instagram, Facebook, and X, where they can also discover engaging content and participate in discussions around this sensational partnership.

About Kinder Joy


Kinder Joy® is a cherished brand under the Ferrero U.S.A., Inc. umbrella, known for its delectable treats, including the iconic Ferrero Rocher® and Nutella®. Since its U.S. debut in 2018, Kinder Joy has captivated consumers with its delicious flavor profile and delightful surprise toys. In recognition of its immense popularity, it was named the "2019 Product of the Year" in the Kids Novelty Snack category by Product of the Year USA.

To explore more about Kinder Joy and to locate your nearest retail outlets, visit www.Kinder.com.

A Legacy of Quality and Joy


Ferrero began its journey in Alba, Italy in 1946 and has grown to become one of the world's foremost sweet-packaged food companies, delighting consumers in over 170 countries with iconic brands and treats. Driven by a passion for quality and excellence, Ferrero employs over 47,000 individuals across the globe, committed to helping people celebrate special moments in life.

With this partnership, Kinder Joy and Nintendo prompt everyone to unleash their inner hero in both gaming and treats—transforming every ordinary day into an extraordinary adventure!

Topics Consumer Products & Retail)

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